KARACHI, Pakistan, Sept. 08, 2022 (GLOBE NEWSWIRE) — Zindigi, powered by JS bank, has taken home the Pakistan Technology Excellence Award for Fintech – Banking at the Asian Technology Excellence Awards 2022.
A pioneering digital banking service, Zindigi aims to make life ‘easy’ for its users. Addressing the needs of the country’s growing youth bulge of 63%, it is the first digital banking player dedicated to serving the unmet needs of Gen Z and Millennials, by offering unique financial experiences.
Zindigi is the first player in the Pakistani financial industry to offer a fully personalized app experience, allowing the user to pick and choose preferred widgets for a customized app experience.
Designed to be the central hub of a user’s life, Zindigi continues to push the boundaries of digital banking solutions with a wide range of innovative offerings for young, tech-savvy customers. Just eight months after its launch, it has gained the trust of a very active customer base.
Zindigi also provides its customers with a first-of-its-kind, aesthetically pleasing transparent debit card that can be used domestically and for international transactions. The card comes with a number of value-added features, including the ability to block the card, set spending limits, change pins and issue virtual cards directly from the Zindigi app.
Other than day-to-day services, Zindigi offers wealth management services, a truly innovative and unique offering not offered by any other financial service provider in the country. Customers can participate in money market funds, income funds and share trading digitally as low as PKR 100 (less than $0.5) in the app.
“Zindigi aims to promote a culture of savings by providing customers with a variety of opportunities to invest and grow their wealth,” said Zindigi CEO Noman Azhar. “Zindigi is all about listening to customers and giving them experiences that make their lives easier. We are truly honored and humbled to be recognized for this and to win the Pakistan Technology Excellence Award for a Fintech”
Despite being a new brand, Zindigi has proven to be excellent at tailoring its unique product offering to Pakistan’s tech-savvy youth.
The Asian Technology Excellence Awards aims to recognize exceptional companies that are riding the wave of digital disruption and leading the technological revolution and digital transformation journeys in their respective industries.
About Zindigi
Zindigi powered by JS Bank is a digital banking initiative aimed at Gen Z and millennials, who value their independence and want to control and run things their way. Zindigi is the first of its kind customizable mobile app with an ethos of giving full control of the digital bank to the customers and the look and feel of their app. It offers Gen Z and millennials savings and investment products. The slogan is “Simple Karo”. It is the only digital banking experience in Pakistan that offers both a full-fledged account to be opened digitally and a master debit card that can be used both internationally and locally. www.zindigi.pk/
Name: Khizar Waseem
Email: [email protected]
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