Zay Flowers adds NIL portfolio with collection of NFTs — The Heights
Candy Digital, a sports-focused digital collectible, released digital collectibles (NFTs) of Boston College football wide receiver Zay Flowers on Thursday as part of its 2022 Candy Sweet Futures Collection.
Flowers’ NFT drop comes amid a growing number of college athletes participating in Name, Image, and Likeness (NIL) agreements. NIL laws were first implemented in June 2021, when the Supreme Court ruled in a 9–0 decision that the NCAA cannot limit educational benefits to college athletes.
With the NIL legislation in effect, more and more college athletes are joining the NFT market.
In accordance Forbes, an NFT is a digital asset that can be bought and sold online. NFTs come in a variety of forms, including art, music, and videos, and are typically encoded with the same underlying software as cryptocurrencies.
This edition of Candy Sweet Futures includes NFTs for 17 college football players. Eight were first released in September, and the other nine, including those from Flowers, were released on Thursday. Other FBS athletes in the collection include Wake Forest’s Sam Hartman, Florida State’s Mycah Pittman, Alabama’s Malachi Moore and Ga’Quincy McKinstry, and Oregon’s Noah Sewell, among others.
The NFTs are available for sale on Candy Digital’s website. Buyers can purchase a “mystery pack” for $20, which contains one icon – a term used by Candy Digital to refer to the NFTs – randomly from the players included in the drop set. Buyers can also purchase a seven-icon pack for $125 that includes seven random icons of the players in the collection.
Once purchased, owners of NFTs can list, buy and sell icons on Candy Digital’s secondary marketplace.
Each icon comes in three different versions: core, rare and legendary. In the seven-icon pack, buyers are guaranteed a “rare” icon.
Hartman, Moore and Pittman have announced the release on their personal Instagram pages, but Flowers has not.
Will Cutrone, Director of PR and Communications at Candy Digital, confirmed The heights that Blomster will be compensated for the sale.
College athletes have the opportunity to profit from NIL through branding agreements and partnerships with other companies. Other BC athletes have participated in a variety of NIL deals, including selling their own merchandise, holding youth camps and clinics, partnering with local businesses and restaurants and more.
The announcement of Flowers’ NFTs comes as the global NFT market grows. In accordance ForbesNFTs have gained popularity since their inception in 2014. In 2021, the market for NFTs was worth $41 billion.
