ZA Bank unveils NFT Maker campaign as part of
In celebration of its third anniversary, ZA Bank has launched its new NFT Maker campaign to interact with users by leveraging advanced artificial intelligence (AI) technology.
As part of the campaign, users can create unique artworks using advanced AI technology and insert them into tradable NFTs, marking this occasion as yet another market first in the bank’s journey of technological innovation.
From now until April 18, 2023, Hong Kong users can simply answer three interesting questions on the promotion page of NFT Maker via the ZA Bank App. Based on their answers, the AI system will generate a background image in a specific art style, along with signature Hong Kong elements such as the Star Ferry, Peak Tram and double-decker buses. Users can then add ZA-branded items to create artwork in their own way.
After completing their artwork, users can invite friends to vote on them. Those who are ranked among the top 333 will receive fantastic prizes. The top three winners will each receive a free one-year M+ museum membership, for a visually stunning and artistic journey with a friend, along with 300,000 ZA coins (equivalent to HKD 3,000) and a special T-shirt printed with their winning masterpiece.
During the promotional period, each user can create up to five pieces of art, and turn one of them into an NFT on the popular Polygon blockchain. For the first time ever in Hong Kong’s virtual banking industry, these NFTs can be exported to a blockchain wallet for trading, according to the release.
After completing an artwork, it will appear on the campaign page and can be used as external marketing and promotional material. Entrants can share their artwork to social media platforms for search. All artworks will be ranked from highest to lowest based on the number of votes they have received.
MARKETING INTERACTIVE have contacted ZA Bank for more information.
Apart from its digital capabilities, ZA Bank has also launched a physical event “ZA Carnival: Millionaire Edition” for its Millionaire PowerDraw campaign to engage consumers last August.
The carnival arrived at Olympian City on July 27 to August 8, followed by tmtplaza in Tuen Mun from August to August 23. The event featured eight classic booths including Rainbow (coin toss), Ring (ring toss), Teeth (teeth knockout), Pinball among others.
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