Yuga Labs joins Gucci to announce differently themed jewelry

Luxury fashion house Gucci recently teased a metaverse-oriented partnership with Yuga Labs 4 billion dollar company behind the dominant NFT collection Bored Ape Yacht Clubwhich would erase “the boundaries between the physical and the digital”.

That collaboration is now starting to take shape.

On Monday, Yuga announced Second page: Relics of Guccia limited run of physical Gucci products and accompanying NFTs related to the lore of Otherside, Yuga’s highly anticipated ape-themed metaverse game.

The other side, which remains largely under wraps, centers around a mysterious species of aliens called the “Koda”, and their tentatively sinister relationship with the titular apes of BAYC. The game has been previewed by owners of Other deeds—NFTs that grant rights to virtual plots within the game’s virtual landscape — but have not yet fully launched.

The first “Relic” to be released via Yuga’s collaboration with Gucci will be the KodaPendant, an NFT that represents both a physical piece of jewelry and a non-functional token that will unlock many benefits in the Otherside metaverse. Exactly 3333 KodaPendants will be made available for sale starting Thursday, April 6 at 18:00 EST.

They can only be purchased with ApecoinYuga’s native cryptocurrency, and will each cost 450 APE, or $1,917 at the time of writing.

KodaPendants will only be available to current holders of Koda or vessel NFT. 10,000 Koda NFTs were quietly embedded among the 100,000 Otherdeeds issued last year, and each Otherdeed holder is entitled to claim a vessel NFT, as revealed by Yuga during last week’s unveiling of The legend of Maraan upcoming standalone 2D gaming experience that expands the mythology of the Otherside universe.

In effect, the rule means that KodaPendants will be available for purchase by any Otherdeed holder.

The Koda and Vessel NFTs associated with KodaPendants will each be visually updated to have a virtual version of the piece of jewelry. The KodaPendant will also unlock unique cosmetic options for Otherside avatars, which will launch this summer, according to Yuga.

At no additional cost, holders of KodaPendants will also be able to claim a real, physical piece of jewelry from Gucci later this year. Each KodaPendant NFT comes with a physical KodaPendant, a silver chain adorned with a silver pendant in the shape of a Koda alien, inscribed “GG,” shorthand among gamers for “good game.” Each physical KodaPendant will also be inscribed with a unique edition number on the back.

The physical pendants will only be made available by mail to residents of select countries, including the United States, Canada, most European nations, and a select number of Gulf states: Kuwait, Qatar, Saudi Arabia, and the UAE. In particular, no resident of any African, Central American or South American nation is eligible to receive a pendant, nor are residents of any Asian country – with the exception of Japan.

Monday’s announcement isn’t the first time a high-profile NFT company has partnered with a luxury fashion giant to create rarified physical goods tied to digital ownership.

Last year, CryptoPunks, which is also owned by Yuga, partnered with luxury jeweler Tiffany’s to create a limited edition NFT supported series of 250 gold, ruby ​​and diamond necklaces, each modeled after buyers’ unique CryptoPunk NFT avatars. These necklaces, which cost $51,000 each, sold out immediately, and shot in the air Cryptopunk trading volume in the process.