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YSL Beauty unveils Web3 campaign’s second chapter with exclusive NFT drop
Following the success of its debut Web3 campaign, “Black Opium The Night Is Ours”, YSL Beauty returns with a new NFT drop! The new collection titled “YSL Beauty Night Masters” was created by three female artists. All proceeds go to charity and those who buy NFTs will get bonus surprises! Accordingly, the grand launch will take place on March 6 with only 100 copies per NFT, so let’s find out all about it.
YSL Beauty NFTs: What does the new chapter bring?
This spring, YSL Beauty kicks off in true Web3 style with a brand new digital campaign. The project celebrates female creativity, technology and YSL’s iconic Black Opium franchise.
To celebrate the launch, the iconic brand will release three NFTs bearing the unique style of three respected digital artists:
- Dr. Ivona Tau: this mixed media artist uses generative artificial intelligence to innovate her photography and painting artworks;
- Laura Sills: Laura, a New York-based photographer, captures city life with a glimpse of surrealism;
- Natalie Amrossi: the aerial photographer captures impressive moments of the world seen from above.
Each artist will reveal a new approach to the campaign’s central theme: “YSL Beauty Night Masters.” There will be 3 NFTs and 100 copies available for minting starting March 6 for YSL Beauty Blocks NFT holders. Meanwhile, the public sale will take place on March 8 with a fixed price of 0.2 ETH.
What benefits do NFT holders get?
In addition to the NFT itself, each YSL Beauty holder will receive a metal print of their artwork. Community members will also receive a physical Black Opium set that includes 30ml bottles of the new Black Opium Le Parfum and Black Opium Eau de Parfum.
Last but not least, each NFT holder contributes to three honorable charities. YSL Beauty will use all proceeds from the NFT sale for their global program ‘Abuse Is Not Love’, as well as the South African ‘ADAPT’, US-based ‘It’s On Us’ and the Czech NGO ‘Profem’.
