Yield Guild Games Doubles Down on Blockchain Gaming

Builders continue to build

Despite the general bear market, Yield Guild Games, one of the first PlaytoEarn blockchain gaming guilds in the industry, remains positive on the space and is doubling down on its investments.

Recent market conditions have not been favorable to most blockchain gaming stakeholders. Leading blockchain games in 2021 saw the prices of their coins, and the number of players in their ecosystem, drop significantly in 2022. But in a chirping On July 26, YGG revealed what the team has been building despite the crypto bear market.

“We believe that the space is still very young and there are many opportunities,” John Sedano, YGG’s Global Community Marketing Manager, told BSCNews. “No one really saw [Axie Infinity] coming, so it’s the same mentality we work with. We are seed investors for over sixty projects, we are hiring more, creating new verticals and basically doubling down because we are very positive about the space. Gaming is developing rapidly and we believe the industry is ripe for a new phase in development, and YGG will always take the lead.”

Sedano also said that despite losing guild members due to the bear market, the guild is still growing overall as a result of new subDAOs formed during YGG. The team also hired former Binance Director of Southeast Asia Colin Goltra, creative industry expert Jen Yu, and internally promoted head of product development KNIGHTAV, to contribute their expertise to the guild.

YGG is also looking to develop new verticals. Its eSports team (which had successful stints in tournaments such as the Axie Infinity Retreat, Lunacian Scholarship League Esports events and the Galaxy Cup) and the guild’s media content (through event coverage, monthly guild and Web3 recaps, science highlights and more) are among those they plan to develop further.

“On the Esports side, another recent hire was Mike Ovecka, who was from the Esports department at Blizzard,” Sedano said. “He is focusing on the Axie Infinity Esports team [of YGG]. For media, we have been aggressive in creating esports content, YGG TV and covering physical events. Watch out for that content!”

Sedano also said that the guild plans to create more events for the crypto community, including blockchain week, YGG road trips, and both online and in-person Esports tournaments. YGG also builds community products, such as their Guild Advancement program, which plays along with guild participation through quests that reward NFTs that can be exchanged for YGG tokens. New games partnering with the guild are also coming out soon, giving more opportunities for guild members to be part of new Esports teams and join more tournaments to represent YGG.

“You can see YGG as an esports and gaming community, but with the power and influence of Web3,” Sedano said. “We’re connected to the biggest crypto projects and personalities, and have the help of the entire industry to build out the biggest guild in the metaverse.”

Check out YGG’s latest Medium post for more information on what the guild has been up to during the bear market.

What is YGG:

Yield Guild Games is a blockchain gaming guild that seeks yield throughout the metaverse. Founded by Gabby Dizon and Beryl Li, it originally started with the popular blockchain game Axie Infinity, but has since expanded to other blockchain games as well. The organization looks to empower and integrate people to web3 by means of blockchain games.

Where to find YGG:

Twitter | Website | Discord | Medium | White paper

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