Wrigley brings “Juicy” to NFTs and the Metaverse
American multinational chewing gum company, Wrigley, plans to enter Web3 through NFTs and its own Metaverse. This is according to a new patent filing with the United States Patent and Trademark Office (USPTO), dated March 24.
Dubbed “Juicyverse,” the patent outlines the company’s intention to use Web3 technology to offer fans access to digital collectibles that can be owned, traded and used in virtual environments.
The patent covers three main areas Wrigley aims to use these NFTs. The first is the issuance of non-fungible tokens that have “images of artwork, clothing, candy, candies or snacks” plus NFT-supported media such as downloadable audio and video recordings.
Additionally, it also plans to issue virtual and physical candy backed by NFTs, plus offer “non-downloadable crypto collectible software” which can be used to upload, modify, share and view digital collectibles.
The company is also keen to launch a Metaverse that will go by the name “Juicyverse,” where “users may interact for recreational, artistic, leisure or entertainment purposes.”
Wrigley joins a number of food companies following NFT initiatives
Wrigley’s Web3 effort comes less than a year after parent company Mars filed an NFT-related patent for “Snickers.” The patent sought control over the issuance of brand-related non-fungible tokens, virtual snacks and drinks, and software for authenticating, transferring and storing virtual assets.
In addition, it follows in the footsteps of other food companies such as Kraft Foods, which last October filed an NFT patent for its sausage-shaped Weinermobile. Like the many other companies in the industry that have filed this type of patent, the goal is to issue non-fungible tokens related to their products that can be used in virtual environments.
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*All investment/financial opinions expressed by NFT Plazas are from personal research and experience of our site moderators and are intended as educational material only. Individuals are required to research all products before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media around the world.
