Wow Bao Mint’s unique NFT-based digital collectibles, launches web3 loyalty program
Initiative cements the Asian fast-casual concept as the first virtual restaurant combine a web3-integrated loyalty program with traditional reward programs
CHICAGO, 18 May 2023 /PRNewswire/ — Wow Bao, the leading fast-casual Asian concept, will expand its web3 strategy with the imprint of exclusive Digital CollectaBaos. The NFT-based collectibles will enhance their existing point-based ones Bao Bucks program and be accessible to all customers, regardless of their familiarity with cryptocurrencies.
Wow Bao commissioned NFT artist, MANEUVER MARCH, aka MoM, to create the edgy, unique digital prints. MoM is a full-time freelance artist who has worked with web2 brands such as Macy’s, Visa and Specialized, as well as web3 brands such as 3Landers, Ben MezrichFroggy Friends and many others.
“Wow Bao has always been a pioneer in enhancing the dining experience with technology, paving the way for today’s innovations to become mainstream,” said Geoff Alexander, president and CEO of Wow Bao. “By creating a digital collector’s club, Wow Bao enhances its daily loyalty program and welcomes all diners to the future.”
In November, Wow Bao laid out its gradual web3 strategy, starting with the NFT-based collectibles, and the eventual launch of metaverse slots. Their entry into this technology is a clear demonstration of the real utility of digital collectibles.
Built on the Polygon network, this choice of blockchain offers exceptional reliability, minimal friction and an environmentally friendly approach. Wow Bao has gone the extra mile to ensure that even non-crypto– Experienced customers can easily engage in this seamless web3 experience. Details on how to become an exclusive member can be found on the new Hot Buns Club landing page.
Wow Bao’s foray into the digital gathering space solidifies its commitment to continually explore leading innovative technology and find unique ways to reach new diners. By engaging customers in new ways, the company continues to drive engagement and loyalty. It follows the early adoption of self-order kiosks in 2010, a fully automated front-of-house animated cubby experience in 2017, and since 2020 the unprecedented growth of over 700 locations through their virtual dark kitchen program.
Customers have a first opportunity to purchase these vibrant digital CollectaBaos from a first-course mintage, and gain access to Wow Bao’s cheeky yet elegant Hot Buns Club. Club benefits include 10% discount on wowbao.com orders, 10% discount on Wow Bao items, double Bao Bucks points and chances to win extra CollectaBaos, free meals and more. Additional courses, or mintings, of future CollectaBaos will offer more advantages and benefits.
While Wow Bao has chosen Devour As its web3 ordering partner, Wow Bao also cooperates with Flaunt both creating Digital CollectaBaos and integrating the program with the existing Bao Bucks Rewards program operated by Paytronix.
About Wow Bao
Wow Bao is a fast-casual Asian concept started in 2003 in Chicago and now in nearly 700 locations across the United States as well as in grocery stores. Wow Bao is famous for its steamed bao, potstickers, dumplings, rice and noodle bowls. For more information, please visit www.wowbao.com or find us on Facebook, Instagram and Twitter.
PRESS CONTACT
Angie Sell, [email protected] 312-952-2547
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SOURCE Wow Bao
