World of Women NFTs debut first IRL line with House of Harlow 1960 – WWD

World of Women, an NFT initiative created to promote female representation, has teamed up with Nicole Richie’s House of Harlow 1960, marking the former’s first physical product launch for the open market, according to an announcement released Tuesday.

Created by artist Yam Karkai and Raphaël Malavieille, WoW made its mark in 2021 with a collection of 10,000 pieces of generative NFT artwork celebrating women from a variety of backgrounds. It became a hit not only in Web 3.0 circles, but also among women’s rights and diversity advocates, mainstream brands, media and celebrities, especially when it caught the eye of Reese Witherspoon. The effort seemed to aim for a glass ceiling with NFTs, which until then had a reputation for being a boys’ club.

Richie became a fan on both a personal and now professional level. For the TV personality, fashionista and entrepreneur, the WoW x HoH partnership seemed like a spiritual match, as both parties are women-centric brands that aim to inspire and empower.

“It has been a privilege to work with Yam and World of Women. I am a fan of her art and I appreciate that she highlights and empowers women by making them the center of her work,” she explained. “I am delighted to bring these two communities together and have the World of Women’s first collaboration available to the general public to be with HOH1960.”

The limited edition, which consists of a T-shirt, hoodie, bag and a ring, launches on April 5, but existing WoW and WoW Galaxy NFT holders get a special benefit – six hours of early access before the doors open wider to audience. Token ownership will be verified through Tokenproof via Shopify.

Stylistically, customers can expect to see Karkai’s playful and imaginative sensibility, with vibrant yet harmonious colors set against delicate lines. And, as you might expect, the work puts the women at the center of it all.

“Our brands, World of Women and House of Harlow, share a deep commitment to empowering women, celebrating diversity and a passion for creativity, which made this collaboration particularly meaningful,” said Karkai. “It’s a testament to the power of women supporting women, and I’m thrilled to bring our communities together to inspire and uplift each other.”