World of Women Merch and Yuga Labs x Gucci Drop
Welcome back to Runway, where we report to you from the front lines of the digital fashion revolution. The week has felt like the quietest yet for digital fashion. But maybe that’s because we’re all still buzzing from Metaverse Fashion Week, or gearing up for the third NFT NYC conference in 17 months.
Despite the never-ending conference fatigue, we’re happy to report that digital fashion will be a big focus next week in New York. FUTURE+, a brand new concept from Ashumi Sanghvi, the founder of MAD Global, will launch their membership platform fully dedicated to connecting fashion, beauty, retail and luxury leaders to immersive tech startups, blockchains, Web3 creators and digitally native brands. Exhibiting creators will include HardMetacore, Terry Gates, Maria Gudjohnsen, Mabu, Claudia Rafael, Theo Liu, Alberto Maria Colombo, Craves and Auroboros with experiences including Virtual Try-on by Dress X.
As we begin the endless search for the perfect IRL look for next week, we bring you what’s happening this week in digital fashion and maybe some inspiration for your own look.
World of Women x House of Harlow 1960
World of Women (WoW) – an NFT label co-founded in 2021 by the artist Yam Karkai — has teamed up with House of Harlow 1960 to release a highly anticipated limited edition collection that includes a t-shirt, hoodie, bag and ring. WoW and WoW Galaxy holders will receive exclusive benefits by verifying token ownership through Tokenproof with Shopify, an easy-to-use integration that enables users to shop while keeping their assets safe. This is the first time that WoW’s NFT items will be available on the open market.
WoW quickly gained traction in the Web3 community and attracted the attention of celebrities and mainstream brands, including House of Harlow 1960. Originally launched in 2008 as a costume jewelry line by creative director Nicole Richie, House of Harlow has since evolved into a full-fledged lifestyle brand. which includes limited edition specialty items, clothing, footwear and accessories.
Ralph Lauren x Pool Suite
To celebrate the opening of a new luxury concept in Miami’s iconic Design District, Ralph Lauren is partnering with Poolsuite—a Web3 community deeply rooted in the Miami lifestyle—to create a multi-layered partnership that will engage a new audience. This marks Poolsuite’s first ever brand collaboration. It will feature a co-designed Ralph Lauren x Poolsuite NFT, which will be given to all existing Poolsuite community members, unlocking exclusive access to attend a special event.
Furthermore, owners of the Poolsuite Grand Leisure Collection will be able to update their Leisurist avatars with a digital Ralph Lauren look, using the vintage vehicle-inspired website RL-3000. The store will also be the first Ralph Lauren store to accept cryptocurrency as a form of payment. In partnership with BitPay, customers will be able to make purchases with various cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH) and Polygon (MATIC).
Gucci x Yuga Labs
On Monday, Yuga Labs announced Otherside: Relics by Gucci, a collection of physical-digital hybrid pieces related to the teachings of the Otherside. The first “relic”, the Gucci Koda Pendant, can be purchased by holders of Vessel or Koda NFTs before 19:00 ET on April 7th for 450 APE. The pendant will be a permanent metadata visual upgrade to the selected Koda or Vessel NFT, including a KodaPendant for your Koda or Vessel and a limited edition branded frame.
In the summer of 2023, holders will be able to claim a physical, Koda-shaped Gucci pendant made of .925 silver with an antique finish. Each comes with an interlocking Gucci chain, a baroque-inspired engraving of the GG logo, an interlocking G chain and a unique edition number on the back of the pendant.
