Wirex launches 2022 Rising Women in Crypto Power List in partnership with The Cryptonomist
- Part of Wirex’s Women in Crypto campaign which aims to recognize women in the crypto industry
- Returning for a third year in partnership with The Cryptonomist
- To recognize women with unique achievements, Wirex introduced three additional awards
- Launching on the same day as the live event with six highly respected women from the crypto sector presenting
LONDON, 15 September 2022 /PRNewswire/ — Wirex, the leading payments platform, has announced the launch of 2022 Rising Women in Crypto Power List initiative after last year’s success. In partnership with the major crypto publication, The Cryptonomist, Wirex has opened nominations to find the 13 most prominent female leaders working in the cryptosphere.
The Power List was launched in 2020 as part of Wirex’s Women in Crypto campaign. It aims to recognize women working in the space, celebrate their achievements and demonstrate to others the opportunities that lie in the crypto sector for both men and women.
The campaign is in line with Wirex’s core mission to make crypto more inclusive. They have brought crypto into everyday life for over 5 million customers, having been the world’s first company to develop a crypto-enabled debit card and crypto rewards system, Cryptoback™.
Since its launch, Power List has received almost 600 nominations from more than 50 countries. With the crypto and blockchain sectors evolving at an astronomical rate, it is important for Wirex to evolve the Power List each year to reflect these changes.
For 2022’s Power List, Wirex introduced three additional awards to recognize women in a specific way:
- Influencer of the year on social media – for those who use the power of social media to influence others
- Newcomer of the Year – for someone who has been in the crypto sector for less than three years
- Young Ukrainian of the Year – shows the company’s support and solidarity after the Russian government’s invasion of Ukraine
Lottie WellsThe Senior PR & Events Manager, who has been involved with the campaign since its inception, commented: “Our core aim is to empower everyone to benefit from crypto and it is clear that female employees play an important role in this. Now in its third , the Women in Crypto campaign has had an overwhelmingly positive response from the industry to celebrate women working in the sector.”
She explained how the campaign has grown: “In 2021 we launched our first live event and this year we’ve added three more awards to the Power List. The company is proud to have an above industry average gender distribution, many of them from Kyivand so we have introduced a new award to recognize a Ukrainian woman who is achieving incredible things in the crypto space.”
Entries this year are open from 15th September to 18th October. A recognized panel of judges will decide the 13 finalists who will be announced on 8th November. Individuals can nominate themselves or someone they know, with judging criteria based on their achievements, potential, influence, ambition, leadership and innovation, and prizes awarded in crypto.
Power List will be launched on the same day as Wirex’s event, ‘Women in Crypto: How Will Web 3 and the Metaverse Affect You?’ which will be broadcast live from the tech accelerator, Level39 on the 15thth September, 5pm BST. It will feature fast-paced presentations from 6 female crypto leaders, who will demystify the idea of the metaverse and Web 3 and provide unique insight into how it affects everyday users.
Throughout the campaign, Wirex will release a series of new, exciting content to educate women about the opportunities within the crypto sector. This includes an article on what it’s like to work in crypto in the midst of war, the inside scoop on working in Wirex’s various departments, and educational content on getting started in the crypto and DeFi space.
To nominate yourself or someone you know for the Power List, visit:
To register for a free ticket to the live stream, register at: https://www.eventbrite.co.uk/e/women-in-crypto-how-will-web-3-and-the-metaverse-affect-you-livestream-tickets-391543606467
To see the new and unique content on the Women in Crypto blog, visit:
T&Cs can be found here:
Notes to editors:
About Wirex
Wirex is a worldwide digital payment platform and regulated institution that has forged new rules in the digital payment area. In 2015, the firm developed the world’s first crypto-enabled payment card that allows users to seamlessly use crypto and traditional currencies in real life.
Wirex was created in 2014 by CEOs and co-founders Pavel Matveev and Dmitry Lazarichev, who identified the need to open up the esoteric world of cryptocurrencies and make digital money accessible to everyone. With the main goal of making it as easy as possible to use digital assets in everyday life, Wirex offers a reliable and cost-effective service for crypto and traditional currency transactions by incorporating next-generation payment infrastructure integrated with cryptocurrency blockchains.
With over 5 million customers in 130 countries, the company offers secure accounts that allow customers to easily store, buy and exchange multiple currencies instantly at the best live rates on one centralized mobile app. Fast and easy crypto transfer options are available, as well as the freedom to use 150+ traditional and crypto currencies in more than 80 million locations around the world using the Wirex card.
Wirex continues to develop the product in line with market developments, while complying with regional regulations and ensuring appropriate licensing where available. A proven industry pioneer, Wirex launched its own native utility token, WXT, and introduced the world’s first crypto rewards program, Cryptoback™, which gives cardholders up to 8% back in WXT for every transaction they make.
To reflect the growth of the metaverse, through 2021, the company has expanded its product to enable mainstream access to DeFi. Starting with the launch of their popular X-Accounts feature, which offers unprecedented interest levels, Wirex has continued to add to its DeFi arsenal with the release of the non-custodial Wirex wallet and a partnership with Nereus, a decentralized liquidity provider.
Wirex is based in Londonwith offices in Singapore, Kyiv, Dallas, Dublin and Atlanta. With over 5 billion dollars worth of transactions already processed and rapid expansion into new territories, including the US, Wirex is uniquely positioned to support and advance the mass adoption of a cashless society through creative solutions.
Starting from February 2022Wirex donates all revenue from transactions in the app to Ukraine humanitarian efforts. The company’s largest office is based in Kyiv and Wirex stands with everyone affected by the war.
A longtime supporter of democratizing access to crypto, Wirex’s ‘Women in Crypto’ campaign was created in 2020 and sought to recognize talented female leaders working in the sphere. With the main goal of celebrating women in the crypto sector and encouraging others to get involved, they launched the ‘Rising Women in Crypto Power List’, asking for nominations of women who had done incredible things in the crypto sector. With a large proportion of female employees in the company, this initiative is close to their hearts and they hope to continue in the years to come.
| wirexapp.com |
About The Cryptonomist
We are pleased to announce a media partnership with The Cryptonomist for this year’s Women in Crypto campaign.
Cryptonomist is a punctual and rigorous information website to offer news and updates to its readers, but also authoritative in having opinions and revealing the most innovative aspects of the crypto economy. It aims to become the most authoritative online newspaper in Italian and English and to tell about an economic and technological revolution that conquers more and more spaces and consents compared to traditional models of production and exchange.
Written in a simple and engaging manner, The Cryptonomist also provides videos and insights on the most current topics created by leading experts in the field. The Cryptonomist is also a marketing agency that helps crypto and fintech companies and startups advertise their projects. With more than 1 million readers per month, the publication leads the Italian and Swiss media market.
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SOURCE Wirex
