Wine NFT Members Club Cuvée Collective launches first exclusive NFT Drop
Napa Valley-based wine NFT club delves into web 3.0 with first NFT release alongside legendary wine brands
Robert Craig Winery and Goosecross among 25 wine brands partnering with Cuvée Collective to launch NFTs available now
26 July 2022 [California, USA]: Innovative Napa Valley-based wine NFT member club, Cuvée Collective, has released its first collection of exclusive NFTs, titled ‘The Collector’, in collaboration with iconic Napa Valley wine brands including Massican and Arcudi. The collector is available for pre-sale now [released Monday 25th July] with public sale tomorrow [Wednesday 27th July] on the Cuvée Collective website, enabling buyers to become fundamental community players in the first cohort of the membership club. Extending the heritage and luxury of wine collecting, Cuvée Collective sits at the heart of wine and web3.0 and represents the future of digital and physical wine experiences.
Cuvée Collective, founded by CEO Andrew Allison, brings two unique industries together, a dedicated community of wine and crypto connoisseurs. Partnerships with 25 iconic wine brands including Robert Craig, Goosecross, Massican, Schug Winery and Arcudi Wines anchor Cuvée Collective in exclusivity, while offering winemakers a new digital channel to target younger audiences. The new wine NFT club is bringing wine collecting into the digital space with its NFT launch to encourage a digital future for the drinks industry. Exclusive benefits give members and NFT investors access to off-menu products and experiences, including private tastings, after parties and concerts. The NFTs also provide access to unique wine allocation for each brand, and a premium personal chauffeur service.
Andrew Allison, CEO and Founder said, “Cuvée Collective is designed to provide exclusive opportunities for both the wine and NFT industries. Growing up in Napa Valley and developing a deep understanding of the wine industry, my plan for Cuvée Collective is to adding a new dimension to the wine collection experience by expanding the benefits that come with the luxury of wine. We are excited to partner with a long list of exclusive wineries as well as the Flow blockchain to provide our community with the best opportunities in the industry. We look forward to our members get to experience everything the Cuvée Collective and the unique wine world of Napa Valley has to offer.”
Cuvée Collective’s first NFT collection is a VIP membership that provides exclusive access to the closed Cuvée Collective app, the opportunity to participate in giveaways and events and exclusive access to every wine NFT released, 24 hours before the public. The branded Wine NFTs will be released weekly to the community with plans to release Vineyard NFTs in Q4 of this year. The Collector, Cuvée Collective’s first collection now in pre-sale, is priced at $129-179 per NFT with an exclusive limit of three NFT per wallet each drop. With only 4,000 NFTs in total, 500 of these are reserved for workers in the wine industry, ensuring a seamless entry into the industry for wine connoisseurs who may be new to blockchain.
Elton Slone, CEO of Robert Craig Winery stated, “As technology comes in, our biggest question has been how do we maintain the romance of wine? Generation Z would want to come to Napa Valley, experience the wine, the beautiful scenery and the history behind it all . NFTs are a way to bring that experience to new people and give them ownership of that experience, and I think they can definitely be used to tell the story of wine. I’m excited to see what kind of wider audience these NFTs will attract to the wine industry, and exactly what kind of benefits will make them keen to invest in wine NFT.”
Cuvée Collective is working with Dapper Labs on the technology behind the platform using the Flow blockchain. Flow is known as the leading blockchain platform for NBA Top Shot, NFL All Day and Crypto Kitties. Flow’s process of creating NFTs uses less energy than a Google search, helping to pave the way for sustainability in the blockchain industry. Also a core value of the Cuvée Collective, the team works with Kevin Wilhelm, CEO of Sustainable Business Consulting and a pillar of the sustainability community, to put a long-term sustainability strategy in place. Kevin has also been a guest on the Cuvée Collective’s Wine in Web3 podcast, hosted by Kelly Vero, a noted metaverse and NFT expert. Each episode of the podcast aims to educate the community in the web3.0 area and provide an insight into the wine industry. Kelly has worked in the technology, fashion, music, entertainment and gaming industries for the past 30 years and discusses how the NFT and wine industries can work together and coexist, with exemplary guests from each industry.
Cuvée Collective aims to inspire the wine industry with innovation and technology, through the digital era. With the exclusive wine NFT members club now releasing its first NFT drop, the Cuvée Collective looks to the future of wine NFT.
Find out more about Cuvée Collective and the launch of its exclusive NFTs here: https://www.cuveecollective.
