Four platinum and higher certifications recognized with unique distinction
The Recording Industry Association of America (RIAA) announces a first-of-its-kind NFT Award presented to Willow Smith in recognition of 3x Platinum “Whip My Hair”, 2x Platinum “Wait A Minute!”, 2x Platinum “Meet Me” At Our Spot” and Platinum “transparent soul” featuring Travis Barker. The plaque features artwork commissioned by the pop-punk provocateur alongside Roc Nation and Infinite Objects.
“I am beyond grateful to have the opportunity to engage in the sacred process that is music. Much love to the RIAA and Infinite Objects! I am so honored to be able to celebrate these milestones in such an innovative way,” says Willow.
“The RIAA has celebrated artists and their label teams through the Gold & Platinum program for the past 65 years as the industry has constantly evolved. We are excited to announce this innovative new way to recognize official certifications as Willow accepts the first-ever NFT plaque . We are grateful to Roc Nation and Infinite Objects for this creative collaboration,” adds RIAA VP of Media Relations, Gold & Platinum Awards Erin DD Burr.
Minted on the Ethereum blockchain as an ERC-721 NFT, this one-of-a-kind item celebrates Willow’s musical achievements and creative partnerships. The digital ledger system ensures transparency as each certified single is represented as a “property” of the NFT that can be updated on-chain when new thresholds are officially certified through the RIAA Gold & Platinum program. The authenticated Infinite Objects Video Print screen will also automatically reflect the change in artwork when the NFT is updated.
NFT represents career highlights for Willow, from the heavy-hitter “transparent soul” with Travis Barker to the TikTok-igniting “Meet Me At Our Spot” with The Anxiety and Tyler Cole. Willow was named to Forbes’ 2021 30 Under 30 list and as Billboard’s Biggest Pop Stars of 2021: Comeback Artist of the Year. Using her voice beyond the lyrics, Willow won an Emmy Award for “Outstanding Informative Talk Show” for Red Table Talk.
