Why You Should Avoid These 10 Common Crypto Marketing Mistakes

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Top 10 Common Crypto Marketing Mistakes to Avoid

Gaining visibility is one of the goals many crypto startups find difficult to achieve. Regardless of how promising your project is, not getting the right exposure is detrimental to its success. In fact, you can have a fantastic marketing strategy but be poor at execution. This does not necessarily mean that you do not put in any effort; you don’t just get the desired results.

Then what are you going to do? Of course, evaluate your crypto marketing strategy! There may be some mistakes you repeat. Find out where you are missing it and do the necessary.

As crypto marketing agency, we have seen many common mistakes among cryptocurrency projects. Let’s look at ten typical marketing mistakes you should avoid and why.

What Are These 10 Marketing Mistakes?

1. You send misleading messages

It’s understandable that you want to create hype around your project, but why not do it in an acceptable way? Some projects even portray themselves as the next Bitcoin or Ethereum killer, “OGs” in crypto will most likely perceive this as a scam. Therefore, it is advisable to refrain from using such phrases in your marketing campaigns.

Also, some other phrases can put your project under the supervision of financial regulators, especially the Security and Exchange Commission (SEC). Therefore, you should avoid using such words that portray your project as an ideal or risk-free investment.

Although law enforcement works differently from country to country, the borderless nature of cryptocurrency can quickly land you in trouble. And apart from that, you should try to build trust around your project by not misleading the public about the risks associated with investing in your crypto project.

2. Choosing irrelevant channels

Choosing the wrong channels for your crypto marketing activities would definitely waste your efforts. You should target crypto-based communities when launching your marketing campaigns.

Of course, telegram is a common channel many crypto projects use for campaigns. Most of them use it for ask me anything (AMA) sessions. The unfortunate thing about this channel is that many telegram groups are botted (filled with bots). Running campaigns on such groups is nothing but a waste of time.

However, getting your project featured on popular crypto blogs like Cointelegraph, CoinDesk, BitcoinMagazine, et cetera, with a large audience can be problematic. You can still easily get coverage from smaller media outlets. In fact, many projects underestimate the power of forums like Reddit or Quora and social media platforms like Twitter and focus on irrelevant ones.

Essentially, you should ensure the presence of your target audience on any platform you choose to use for marketing campaigns. If possible, request relevant data from Telegram groups before proceeding with your AMAs.

3. Implicit messages

Another mistake many projects make during their marketing campaigns is not being explicit when explaining certain aspects of the project. You include certain things in your advertising or marketing materials that ordinary crypto users will not understand.

For example, saying your technology has a throughput of 7000 TPS may sound confusing to that user category. You should at least create relatable examples and express yourself better during marketing campaigns.

Below are some ways you can help your readers better understand your messages.

Figures: should have clear titles and subtitles that are easy to understand or understand at first glance.

Pictures: These should be consistent, simple and visually appealing to the audience. For consistency, you can use your brand colors.

Facts: include relevant and valuable attributes to strengthen your points.

4. All style and no value

Many projects have no value they want to offer their audience. Suppose your project is aimed at serious investors who take the time to assess the feasibility of what they are investing in; you should be ready to show them value, not promises and styles.

Even those who are not experienced investors will take the time to go through what you have. Therefore, by delivering value throughout, you should ensure proper use of marketing materials or media, including whitepapers, blogs and social platforms.

5. Poor use of keywords

Some projects don’t even take search engine optimization (SEO) seriously. By adopting SEO best practices, it will be easy for potential users of your crypto products or services to find you online. Doing so, of course, requires the identification of relevant keywords and their use.

Apart from that, you should also be able to monitor the performance of your target keywords. Do they generate any traffic at all? If so, how much traffic? You should also be able to tell if you get any leads from them.

6. Your strategies are not segmented

For each crypto marketing strategy, different audiences will most likely react differently. In that case, you can only imprison a group; in another, you may not be able to attract anyone. Below are the audience categories you are likely to target in your marketing activities.

Active owners: This category of individuals are active crypto users who believe in the future of the underlying technology. They are quite optimistic about crypto replacing fiat in the coming years. They tend to attend industry events, try out new technology and likely be brand advocates.

Passive owners: This set of individuals are involved in crypto and perceive it well. In most cases, they invest long-term in cryptocurrency.

Curious: They have researched or always find themselves researching crypto, but haven’t made any purchases yet. Because they are aware of crypto, you can easily persuade them with the right marketing.

Skeptics: These are probably influenced by the information they get from the news, such as the SEC banning crypto. They clearly see crypto in a bad light.

Unengaged: They know about crypto and are not as reluctant as the skeptics. They can be easily persuaded depending on how good your campaigns are.

7. No tracking of marketing results

Many crypto projects juggle different marketing strategies together, which can make tracking results very difficult. As such, you don’t know the best source of traffic and may continue to channel your efforts to the wrong place.

While trying to be aggressive with your marketing activities, it is necessary to do so in a way that makes it easy to track results. For example, some projects will run AMA sessions on different Telegram groups and assume traffic is coming from the current group, which may not be accurate. Therefore, try to place such sessions or avoid running several AMAs in a row.

Another scenario is to run ads simultaneously on different channels. Tracking results across these mediums can be confusing, making your marketing efforts ineffective.

8. Poor website design

Your website is part of your marketing assets, and having a bad website design can be detrimental to your project. A poorly designed website does not appeal to your target audience and will scare them away. In fact, it can give visitors the impression of a scam.

Visitors believe that legitimate projects will invest in their website by creating something classic but less complicated. A well-designed website has a good call-to-action (CTA) placement and a good landing page. Also, it is informative as it helps with potential generations.

9. Poor customer service

Marketing activities don’t just involve posting your content online; it goes far beyond that. For new members to your channels or new users to your products, you should expect them to ask even the most basic questions and you need to be ready to answer them.

They will definitely ask questions before, during and after using your crypto products or services. However, you should avoid ignoring them as it will give the wrong impression about you. Also, some users will withdraw from investing in your project.

10. Poor communication/Ignoring your product

Having poor communication with the members of the community reduces the chances of success. Ensure that you regularly communicate relevant information, updates or announcements to community members. You should also try to update your blog on a regular basis; this can contribute significantly to your organic traffic through exposure on search engine results pages (SERPs).

Conclusion

As a project, which of these mistakes are you guilty of? If you are guilty of any of these, it is advisable that you make the necessary changes so that you do not kill your project through your misguided marketing activities.