Why Rebecca Minkoff, Fashion and Web3 Magnates Get Behind This NFT Drop
Sustainable brand Katla drops its next NFT titled “Wonderful Beings”.
Although it marks the brand’s second NFT release, this is technically Katla’s first collection that is for sale and tradable. The news came at WebSummit Lisboa, where Katla was one of the organizations that spoke.
More from WWD
At the same time as the launch, Katla will also launch a kind of advisory group consisting of 100 female athletes, entrepreneurs and creatives.
“Our founding members are powerful individuals with diverse expertise: Olympic athletes, ocean conservationists, entrepreneurs and corporate CEOs,” said Katla CEO and founder Aslaug Magnusdottir. “Together we are proudly motivated to promote ocean regeneration, one of the key drivers of combating climate change.”
Some of the group members include: Rebecca Minkoff; Glamsquad founder Alexandra Wilkis Wilson; Laundress founder Gwen Whiting; Olympic gold medalist in snowboarding Julia Duyjmovits; Global Blockchain Business Council CEO Sandra Ro, and “Vikings” actress Ragga Ragnars.
“I am extremely excited about the potential of using NFTs to raise funds for positive environmental impact. The fashion industry contributes approximately 10 percent of global carbon emissions and is the second most water polluting industry,” said Magnusdottir. “Katla is deeply inspired by the beauty of the ocean and is dedicated to building awareness of ocean regeneration through a community of ocean lovers. As an industry, we must take responsibility and participate in the healing of the planet.”
After dropping his first NFT in March (with proceeds benefiting Ukraine), Katla’s latest effort will showcase a collection of 10,000 unique “Wonderful Beings.” Fifteen percent of the proceeds from the NFTs (15 percent of sales from the first drop and 15 percent of ongoing royalties after deduction of taxes and transaction fees) will go towards seaweed farming in Iceland – home of Magnusdottir, and a vibrant regenerative materials economy for fashion. future. The fundraising goal is $500,000 for oat regeneration.
Artwork, which was also done in collaboration with Icelandic artist Hendrikka Waage, comes in a variety of colorful variations of women with one listening ear, meant to convey the climate warriors defending the earth.
As before, Katla partnered with tech startup, Ivy, for this drop. Ivy reduces friction with wallets and crypto, enabling a quick scan and click of a QR code that automatically creates a digital wallet for the customer. The digital wallet platform Ivy.cash uses a proof-of-stake verification that offers eco-benefits. Anyone who purchases NFTs will also be able to purchase personalized Katla hoodies with their NFTs.
Click here to read the full article.
