Why Coinbase Will Launch Crypto Documentary on Amazon
Crypto is coming to streaming service Amazon due to a Coinbase initiative. Via his official Twitter handle, CEO of crypto exchange Coinbase, Brian Armstrong, announced the launch of a documentary focusing on the crypto industry.
The documentary premieres on Friday 7 Octoberth2022. The film was directed by Greg Kohs, a writer, producer, editor and cinematographer, and will be based on the nascent industry and exchange platform since 2019.
Koks has been working on documentaries since 1997, the upcoming Coinbase film for Amazon is his latest project after two short documentaries, and a full feature of the same genre called AlphaGo. The latter receives positive reviews. The film was about a Google artificial intelligence software capable of playing Go, the 3,000-year-old game.
Coinbase in spotlight for documentary
People will be able to watch the film on other streaming platforms besides Amazon, such as iTunes and YouTube. According to Armstrong, Kohs and his team were given “unprecedented access” to the company and its internal operations.
The story will follow Coinbase and its founder and CEO from its inception until the company debuts on the US public markets. As seen in the trailer below, major crypto personalities such as Ethereum inventor Vitalik Buterin, Bitcoin bull Michael Saylor and others will be featured in the documentary.
Armstrong claims the film will show the “good, bad and ugly” behind the company and the crypto industry. Via Twitter, the Coinbase CEO said the following about the films’ ultimate purpose:
I agreed to make this documentary because I wanted to demystify what it takes to build a tech startup and encourage more people to start companies. I also wanted to demystify crypto. The world tends to either vilify founders or put them on a pedestal. Neither is true – they’re just normal people trying to make something that people want.
The trailer shows a young Armstrong, a young Coinbase and a young crypto industry, all connected to a single asset and its vision: Bitcoin, decentralization and giving people access to this financial tool.
Coinbase precedents with multimedia content
In addition, Armstrong claims that the documentary will show the complexities of starting and running a business. Especially a company in an emerging industry, such as crypto, within an unregulated sector or a sector that has received a lot of negative attention from governments around the world.
The film is intended to have a positive impact on many people, including those who want to take the path of entrepreneurs and those who work with government agencies, regulators and legislators. The manager added:
I got in touch with Greg after watching another film he made called AlphaGo, about DeepMind’s program that defeated the Go champion, Lee Sedol. It was a strong story and that’s what convinced me to trust him to tell our story. I hope you all go and see the film – and that decision makers see it too. I believe it will help advance the cause of cryptocurrency,
As Bitcoinist reported, this isn’t the crypto exchange’s first foray into multimedia content. Two months ago, the company launched the first chapter in a series called “The Degen Trilogy”, the installment received negative feedback from the crypto community.
