Who has the winning formula? Watch 3 fintech startup CEOs compete in GeekWire’s Elevator Pitch – GeekWire

From left: Formations CEO Shahar Plinner, Joola CEO Henny Damian and SecureSave CEO Devin Miller. (GeekWire Photo/Kevin Lisota)

It’s time for another episode of GeekWire’s Elevator Pitch! This week’s installment of our startup competition focuses on the fast-growing fintech market, with three companies looking to make their mark in this highly competitive sector.

Now in its third season, this video series—presented by WestRiver Group—follows startup executives as they pitch their companies during the 32-second ride to the top floor of Seattle’s Smith Tower.

In this episode, three CEOs present their fintech startups with the goal of helping others build capital, maximize their finances and save safely for the future.

  • Henny Damian, co-founder and CEO of Joola, a savings and rewards app for friends and family to build access to capital;
  • Shahar Plinner, co-founder and CEO of Formations, a financial management solution specializing in helping the self-employed maximize their financial potential and pay less tax;
  • Devin Miller, co-founder and CEO of SecureSave, a purpose-built emergency savings solution designed to help people feel and be financially secure.

As the elevator doors open and CEOs enter the 35th floor, they face our panel of judges: Anthony Bontrager, CEO of WestRiver Group; Maria Colacurcio, CEO of Syndio and winner of Elevator Pitch season two; and Kirby Winfield, a longtime Seattle entrepreneur and founder of Ascend.vc.

Watch the new episode of Elevator Pitch above.

From left: Anthony Bontrager of WestRiver Group, Kirby Winfield of Ascend.vc and Maria Colacurcio of Syndio. (GeekWire Photo/Kevin Lisota)

Do you agree with the judges’ decision? Cast your vote below to tell us who you think had the best pitch.

Two more episodes will follow over the next two weeks, so check back next Thursday for another episode to see who else punches their ticket to the Elevator Pitch finals. And if you missed last week’s season three premiere, you can find it here.

The winners of each of the four episodes of season three will face off in a high-stakes live, on-stage finale, which will take place on October 6 at GeekWire Summit 2022.

Thanks for watching, and subscribe to GeekWire’s YouTube channel to watch every episode.

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