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What happened to the DigiDaigaku Superbowl NFT ad?
The Superbowl and the NFTs have a history, and the latest buzz is around the DigiDaigaku ad. Although there weren’t many announcements around blockchains and NFTs this year after a resurgence from the market’s 2022 low, the Gabriel Leydon-led project failed to do much this year. Twitter users exclaim that this was a moment to break through to a massive audience about the state of web3 today, and yet it ended up being a huge disappointment. So, what happened to DigiDaigaku at the Super Bowl?
DigiDaigaku NFT Superbowl Ad: What Happened?
At Superbowl 57, DigiDaigaku made headlines as the only NFT ad on the massive stage. But the celebration was short-lived. The ad contains a QR code that, when scanned on air, directs users to claim one of 10,000 free digital collectibles. The announcement from the NFT game was set to be “the biggest coinage event ever.” Problems arose when the ad was published, and NFT twitter supplied L’s to the project.
Due to technical errors, only a few were able to mint the collectibles. A whole bunch of other Twitter users stated that the QR code simply led them to the Twitter account of DigiDaigaku & Limit Break founder Gabriel Leydon. This was actually the result of the faulty DigiDaigaku website redirecting to the founder’s Twitter account after the website failed to load. The people who were supposed to receive a free Ethereum NFT were instead redirected to Gabriel’s official Twitter account. While the free coiners flipped NFTs for hundreds of dollars.
The company claims it paid $6.5 million to the Superbowl for the ad placement. NFT Twitter caught up and commented on the huge missed opportunity for the web3 gaming giant. Also, Gabriel Leydon also tweeted out the free coin link before the actual ad was shown on the screen. This further led people to believe that this was just a blatantly expensive “commitment farming” technique. In addition, users claimed that the introduction process itself was difficult to get into.
DigiDaigaku’s lost opportunities
The DigiDaigaku the ad features 3D animated protagonists following a QR code for most of the 30-second ad. To clarify, the ad led to users who could only access the coin via an Ethereum wallet. However, Leydon remained positive about the move. “I don’t know what they were expecting, but Digi did exactly what we told it to do.” he stated in a DigiCult Twitter room.
Opensea data suggests that the NFTs sold for around 0.5 ETH after the mint. Also, prices have fluctuated since then. The floor price for a DigiDaigaku NFT is currently 0.265 ETH. The ups and downs in price may be due to Gabriel Leydon’s series of tweets. He tweets that a new set of 5,000 NFTs will be distributed to the public. Interested collectors can register on the official website and retweet one of his tweets.
