Not everything is good in the up-and-down marketing world of Stranger Things. While Stranger Things season 4 on Netflix has been a hit, fans are not so keen on the NFT game used to expand its lore. Some of them because it is supported by NFTs, while others just can not excuse the fact that it does not work on mobiles.
The Stranger Things NFT game is developed by Candy and allows players to collect new posters of their favorite characters as non-fungible tokens. NFTs are a way to register digital files on a blockchain, in this case low carbon Palm token, thus creating rarity. You can find out more in our What are NFTs? function, and even get some advice on how to make your first NFT with artist Stephen Bliss.
The Stranger Things NFTs (opens in new tab) is 11,111 unique tokens and shows ownership of one of five new digital posters. To earn one of these limited NFTs, fans must play a puzzle set in a Stranger Things lab.
To date, 4,700 players have earned a free NFT poster of Eleven, the first non-fungible token released. This week, a new challenge was released that gives the chance to win a poster by either Mike Wheeler, Jonathan Byers, Will Byers or Argyle.
Fans of the Stranger Things show have not exactly fallen in love with the NFT game. When it was announced last week, a fan took to Twitter to call the use of NFTs a “grift” (see below) while another (opens in new tab) asked, “Do you think we care about NFTs?” Another just sent message (opens in new tab): “NFTs are scams.”
It is fair to say that the Stranger Things NFT game has failed to impress any core viewer who just wanted a proper video game connection. And yet there is another flaw – the Stranger Things NFT game does not work on mobiles (yet). This is a strange decision considering that most collectors use mobile crypto wallets. I understand that the show is set in the 1980s, but not supporting mobiles in 2022 is really a streak.
I love Stranger Things deeply, but I’m deeply disappointed that Netflix decided it would be a good idea to run an NFT grip on fans. I would like to play the games and solve the mysteries like ARG for season three, but no. I do not come close to this rubbish. Make it better. pic.twitter.com/S03M78FFLaJune 2, 2022
It is a meta-element in the Stranger Things NFT game, with clues to solve the puzzles that are hidden outside the game itself. The site suggests that players “try to browse Stranger Things’s social channels and Candy Discord for tips”.
Despite the setbacks from some quarters, other fans of the Netflix fantasy show have enjoyed the game. They have even taken to Twitter to ask for help in solving the riddles, which I must say will be a bit, well … weird.
This is not the first time Netflix is embracing NFTs. It has recently built QR codes into episodes of the popular animated series Love, Death + Robots, so viewers can unlock NFTs while watching. Although Stranger Things fans really (really) do not like NFTs near their beloved show, it does not look like Netflix plans to take a break from using them right away.
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