Web3 SaaS Platform Versify Labs Launches NFT Loyalty Solution at Polygon – NFTgators

Quick take:

• Versify Labs has launched a loyalty offer for digital collectibles on Polygon.
• The blockchain-based SaaS platform joins a growing list of web3 projects partnering with Polygon to integrate web2 brands.
• Starbucks launched its Polygon-based loyalty program Odyssey in September.

Versify Labs has launched a loyalty offer for digital collectibles on Polygon. The blockchain-based Software-as-a-Service (SaaS) platform joins a growing list of consumer-facing projects that have partnered with the Layer 2 Ethereum scaling protocol to launch various products.

Polygon has teamed up with some of the leading brands, including Reddit, Instagram and Mastercard, among others, to integrate billions of users to Web3. Web3 is generally described as a next-generation internet that leverages new technologies such as blockchain, artificial intelligence and decentralized apps to power user-owned communities online.

Versify’s blockchain-based SaaS platform enables brands to create NFT-based loyalty programs for their customers. On the other hand, Polygon’s highly scalable solution enables fast execution of transactions.

In July, the platform announced the Zero-Knowledge Ethereum Virtual Machine (zkEVM), which enables the creation of infinitely scalable products on the blockchain.

Versify’s blockchain-based customer loyalty solution can help onboard web2 brands onto web3. Since the turn of the year, brands have turned to web3 to offer exclusive loyalty programmes, which help create deeper relationships with their customers.

In July, American restaurant giant Starbucks teamed up with Polygon to launch an NFT-based loyalty program called Starbucks Odyssey. The program allows Starbucks customers to earn and purchase digital assets that unlock exclusive experiences and rewards.

A non-fungible token (NFT) is a blockchain-based digital file that represents proof of ownership of a digital collectible, JPEG, virtual goods, artwork, or video clip. Brands have adopted NFT technology to create loyalty token products that customers can use to unlock exclusive rewards and experiences.

Versify’s product simplifies the process of launching web3 loyalty programs for web2 brands. According to the announcement, the products integrate applications such as “MailChimp, HubSpot and ActiveCampaign on the backend to help track, manage and deploy customer loyalty programs easily.”

Brands are able to engage their customers more while offering them an opportunity to participate in immersive experiences.

Versify was founded by Troy Smith, who worked as a software engineer at Capital One between 2019 and 2021. Smith also worked briefly in Facebook’s AI Research department before launching Versify Labs in 2022. The company is backed by leading web3 accelerator Outlier Ventures, Polygon, and web3 venture capital firm Primal Capital.

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