SINGAPORE, May 24, 2023 (GLOBE NEWSWIRE) — Digital entertainment resource (DEA), a Singapore-based global GameFi company, has announced the development of a new “Answer to Earn” Web3 advertising service on PlayMining GameFi platform. The new initiative will allow companies to promote their brands via surveys and quizzes – users will in turn earn cryptocurrency and NFT rewards by answering the questions. DEA is now recruiting companies to participate in the Proof of Concept (PoC), with plans to complete the PoC by Q3 2023 and launch the service by FY 2023.
“Answer to Earn is a natural evolution of the Play to Earn (P2E) reward mechanism common in the GameFi industry,” said DEA founder and co-CEO Naohito Yoshida. “But we’re also designing our ‘X to Earn’ system to be even more accessible than traditional GameFi, as users don’t need to have any pre-existing knowledge of Web3, blockchain or crypto wallets. Users can now answer quizzes and surveys to serve!”
The service will be very easy to use. Once logged in, users can easily select a quiz category and answer a set of simple questions in a very short time. After completing each quiz, they will be rewarded with DEAP tickets, which can be used to enter a lottery. Lucky lottery winners will receive DEAPcoin ($DEP) cryptocurrency tokens as a prize. The process is demonstrated in the following video, along with a few examples of the kinds of questions users might be asked:
The PlayMining Answer to Earn service will be available to a wide range of end users – not just those registered on the PlayMining platform. DEA works with a number of external partners to bring the service to a wider customer base. The first partner confirmed to participate in the PoC is Eole Inc., an online service company that serves approximately 7 million people with their product “Rakuraku Renrakumou,” a Japanese app that consistently conducts surveys and delivers effectively targeted advertising to carefully segmented users.
Companies interested in participating in the Answer to Earn PoC should contact DEA via the following form:
Disruption in the industry for disruptive online ads
The DEA is developing Answer to Earn to make advertising friendlier to the general public. Over 70 percent of people report that they feel stressed by internet advertising, according to a 2022 survey conducted by Yahoo Japan Corporation. This poses an obvious problem for online advertisers, who generally want to elicit the exact opposite reaction.
“Gamification and Web3 incentives can turn ads into a new form of income for more people,” said DEA CSO Tatsuya Kohrogi. “Advertising may be a ubiquitous web experience that’s here to stay, but standard internet advertising models can be enhanced with Web3. We want to create more conscientious and useful advertising experiences for our community of 2.7 million users on the PlayMining platform, and we want to share this as a service with other companies as well. Having control over the information and preferences you provide to the platform and being rewarded with a portion of advertising fees for participating is a new model and opens up opportunities for users and advertisers.”
The DEA also recently launched another advertising technology innovation in the form of “NFTs for product placement“. This service allows companies to sell branded utility NFTs on the PlayMining NFT Marketplaces, which players can purchase and use in PlayMining P2E games. By driving organic in-game use of branded content, the Product Placement NFTs help companies with to make their advertising campaigns a more pleasant experience as well.
A GameFi-for-Good platform built around social impact
Innovating the advertising industry is just one of the latest ways the DEA is actively striving to impact society. With a vision to use GameFi as a vehicle for social good in as many areas as possible, the company is pioneering many Web3 solutions to real-world problems and was featured in an Investing.com article for their commitment to “GameFi-for-Good”.
For example, PlayMining recently launched a new “Impact on NFT” collection that enables people to donate to a charity just by playing games. Another project is being developed to use P2E incentives that reward people for helping to physically patrol and maintain aging public infrastructure in regions where utilities are underserved. The company also engages in philanthropy and works hard to make its P2E games accessible to people in impoverished regions of Southeast Asiawho play games on the platform and earn cryptocurrency in their spare time.
DEA also uses their platform to support independent content creators. Artists can publish NFTs on the PlayMining NFT markets and receive generous royalties – DEA has paid out more than SG$9 million in royalties to date. Independent game developers can also partner with DEA to launch their own NFT games or metaverse projects on PlayMining. In exchange, DEA allows them to incorporate DEAPcoin as an in-game P2E reward and monetize their IP through NFT sales.
The PlayMining GameFi platform has a rapidly growing catalog of P2E games, including Job logs, Make burgers, Menu Dragon Ramen, Graffiti Racer and Lucky farmer. A sixth, Lost archive +, launches this month. DEAPcoin earned in PlayMining games can be spent on PlayMining NFT marketplaces or traded on popular cryptocurrency exchanges.
About Digital Entertainment Asset
Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play-to-Earn (P2E) games — also referred to as Play-and-Earn (P&E) games. DEA also operates the PlayMining gamefi platform, the NFT marketplace and the ‘Verse’ metaverse project as well as DEAPcoin ($DEP) – the first P&E token approved by the Financial Service Agency (FSA) in Japan. The team is led by two co-CEOs – Naohito Yoshida and Kozo Yamada – who together bring decades of experience in founding successful startups (with 3 IPOs), creating popular video games, producing web TV shows and demonstrating a deep understanding of NFT games .
About PlayMining
PlayMining is a GameFi and metaverse platform that empowers creators who would otherwise benefit very little in the traditional IP creation industry. The PlayMining platform is a new business model for content creation, with an NFT Marketplace powered by PlayMining DEAPcoin ($DEP), along with an NFT gaming and Metaverse platform. With both in-house games as well as third-party projects with their own native tokens that allow creators to capture much of the value they create, the PlayMining platform has 2.7 million users and a catalog of P&E game titles including Job Tribes, Cookin’ Burger, Menya Dragon Ramen , Graffiti Racer and Lucky Farmer, as well as the metaverse project Fujiwara Kamui Verse.
Official channels
PlayMining website: https://playmining.com
PlayMining Discord: https://discord.com/invite/xWeHGdt
PlayMining Twitter: https://twitter.com/PlayMining_SG
PlayMining Facebook: https://www.facebook.com/PlayMining/
PlayMining Medium: https://medium.com/playmining-game
PlayMining Youtube: https://www.youtube.com/channel/UCGWmK0RLV4SB_PSXpj2j6dw
DEA website: https://dea.sg
Impact of NFT sales: https://daa.playmining.com/market
Impact NFT information:
Media contact
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An image accompanying this announcement is available at
