#WeAreUkraine NFT collection launched for Ukraine
Miami, USA (August 10, 2022) – The newly formed DIG Foundation’s first philanthropic venture is #WeAreUkrainean exclusive NFT collection for the benefit of Ukraine, launched in collaboration with leading international charities Save the Children and Women for Women International.
Established by Dubai’s Decentralized Investment Group (DIG), a multinational blockchain technology conglomerate making big changes through blockchain technology, the DIG Foundation is a charitable non-profit organization that empowers women and young girls by providing them with cutting-edge STEM education, enabling them to thrive in a growing digital economy.
For its first charitable venture, the DIG Foundation has partnered with Ukrainian celebrities and advocates for change jamala, to create the exclusive NFT collection #WeAreUkraine. A singer and songwriter who rose to international stardom after winning the Eurovision Song Contest in 2016, Jamala will take on the role of campaign ambassador.
This charitable generative NFT collection of 14,850 NFTs – unique digital collectibles – will be available for purchase from Wednesday 10th August for 6 months and can be viewed on OpenSea. The collection contains artist renderings of the most famous monuments and landmarks from Ukrainian cities. Three additional NFTs – video footage of Jamala singing three Ukrainian folk songs – will later be sent to random NFT holders as a reward.
Seventy percent of all revenue raised will be equally divided between two international charities partnering with the DIG Foundation: Save the Children and Women for Women International, with the remaining 30 percent allocated to operating costs.
Full-scale war was launched against Ukraine on February 24, 2022, and since the invasion, over 7.1 million people have been internally displaced, according to the International Organization for Migration. UNHCR reports that more than 5.9 million refugees have fled the country, mainly women and children. Destruction of infrastructure has been widespread, with several Ukrainian landmarks damaged, including the Kyiv TV Tower, Karazin Kharkiv National University and Antonov International Airport.
Haydn Snape, DIG’s CEO and Managing Global Partner, has been keen to get the DIG Foundation up and running and involved in charitable products that can have a lasting impact. “Blockchain technology can be used to make a difference and help those in need,” says Snape. “DIG invests in products and projects that deliver the values of decentralization, financial independence and individual freedom, and our foundation will use these ideals to empower women and children to become the next generation of innovative Web3 leaders.”
Proceeds from the sale of the #WeAreUkraine NFT collection will help Save the Children to continue working with local partners who distribute food, water, hygiene items, psychosocial support and cash aid to children and their families in need in Ukraine and the surrounding region. Redd Barna also establishes safe rooms for children where possible.
Ettore Rossetti, Head of Digital, Marketing, Innovation Partnerships & Web3 at Redd Barna, says Redd Barna has been supporting children and families in Ukraine since 2014 – almost as long as the organization has been accepting cryptocurrency donations. The global humanitarian organization was the world’s first INGO to accept a bitcoin donation in 2013, in response to Typhoon Haiyan which devastated the Philippines.
“Crypto donations strengthen Save the Children’s work to support children and their families affected by the Ukraine crisis, and have enabled truly limitless giving. This is not only decentralization of finance, but also philanthropy,” said Rossetti. “Millions of children are at risk of displacement, family separation, trauma and disruption of education. By donating crypto to Save the Children, you are holding on to your life – or ‘HODL’ – and holding hope for the children. Crypto donations and proceeds from NFT projects have become alternative funding streams for global emergencies we respond to like the conflict in Ukraine.”
Commenting on this new partnership, Sara Bowcutt, CEO of Women for Women International – UK, said: “Women often bear the brunt of war and conflict and the DIG Foundation’s donation will help us meet their urgent needs. Through our Conflict Response Fund, we provide critical psychological support, legal advice and training so that women can better support themselves and their families – whether displaced in Ukraine or seeking refuge in Poland, and help female survivors who have faced unimaginable loss and trauma to rebuild their lives and find a way to move forward.”
Jamala, who received an award from the Atlantic Council for “Distinguished Artistic Leadership” this year, says she will do everything she can to raise awareness of the country’s plight and the plight of its people. “I am proud to support this campaign and raise awareness of it and my home country. I will do everything in my power to spread the word about this unprovoked war that has already claimed the lives of tens of thousands of Ukrainians.”
The campaign is also supported by Miss Ukraine Universe Bogdana Nazarova – a model and TV host who currently holds the Miss Miami US Nation title.
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