WAWA, Pa., July 8, 2022 (GLOBE NEWSWIRE) – Wawa, Inc., today announced the launch of its brand new 2022 Hoagiefest Contests, giving customers a chance to win unique digital collectibles NFTs (non-fungible tokens) and special Hoagiefest swag. The campaign will make Wawa history by bringing iconic Hoagiefest graphics and Wawa products into the virtual world for the first time ever. The NFTs will be released through a customer competition with 12 unique animated NFTs and thousands of generative NFTs inspired by past and present Hoagiefest artwork.
About Wawa’s NFTs
NFTs or non-fungible tokens are digital assets with unique identification codes and metadata that make each one completely unique and distinguishable. These collectibles are separate and can represent real-world objects such as art, music, videos and more. The Wawa Hoagiefest NFT collection is based on designs and visual elements from past and present Hoagiefest commercial illustrations. These illustrations were then used to create a series of over 5,000 unique Hoagiefest NFTs for collectibles, including 12 rare, animated NFTs and 5,000 generative NFTs that include a variety of characters, backgrounds, hoagies and accessories.
“Our Hoagiefest campaign has always been filled with fun images over the years – from our hoagie wraps to our commercials to our partners’ in-store t-shirts,” said Todd Miller, senior director of brand strategy and experience at Wawa. “Today we are excited to bring a whole new way to Hoagiefest through NFTs. This brand new digital dimension to Hoagiefest 2022 is inspired by some of our most iconic works of art over the years that customers have become familiar with and loved. We hope these unique the collectibles give customers a chance to own their own part of the Hoagiefest story! ”
Wawa Hoagiefest NFT Sweepstakes details
From July 8 to July 24, entrants can enter the Wawa Hoagiefest NFT competition by visiting the landing page www.wawa.com/hoagiefest-nft-giveaway and submitting their contact information. In total, Wawa plans to create and give away more than 5,000 NFTs along with dozens of real prizes and surprises for a select group of winners. Winners will receive a combination of NFT and real prizes as follows:
- 11 award winners will receive one (1) rare, animated Wawa NFT inspired by past or present Hoagiefest promotions, a personalized t-shirt matching their NFT artwork, and a Hoagiefest social swag package.
- 1 prize winner will receive one (1) rare, animated Wawa NFT inspired by past or present Hoagiefest campaigns cobranded with Reese’s, a personalized t-shirt matching their NFT artwork, a Hoagiefest social swag pack and a Reese’s swag pack
- 50 award winners will receive one (1) generative NFT, NFT t-shirt and a Hoagiefest social swag package
- 3,950 prize winners will receive one (1) generative NFT
About Wawa Hoagies & Hoagiefest
Wawa offers hoagies for every appetite – built fresh to order and fully customizable on Wawa’s famous touch screen order. Wawa hoagies are available in Junior®, Shorti® and Classic sizes, all of which are part of this year’s Hoagie party. Wawa Hoagiefest was introduced in the summer of 2008. It has since grown into an annual multi-week celebration that takes place every year. This year, the Hoagiefest runs from June 20 to July 31 and includes $ 5 Shortis and $ 6 Classic Hoagies.
About Wawa, Inc.
Wawa, Inc., a privately held company, started in 1803 as an iron foundry in New Jersey. Towards the end of the 19th century, owner George Wood became interested in milk production, and the family started a small processing plant in Wawa, PA in 1902. The dairy business was a great success due to its quality, cleanliness and “certified” process. When home delivery of milk declined in the early 1960s, Grahame Wood, George’s granddaughter, opened the first Wawa Food Market in 1964 as a dairy outlet. Today, Wawa is your stop for the whole day, every day for freshly prepared food, drinks, coffee, fuel services and tax-free ATMs. The Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, DC. The shops offer a large selection of fresh food, including Wawa brands such as specially made hoagies, freshly brewed coffee, sandwiches with hot breakfasts, special drinks and a selection of soups, side dishes and snacks. Forbes.com ranks Wawa as # 23 of America’s largest private companies in 2021 and # 12 on the Forbes 100 Halo List in 2022. For more information, visit us at www.wawa.com or follow us on Facebook, Twitter or Instagram at @wawa.
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