Warner Records and Bose unveil ‘First of Its Kind’ NFT project

Stickmen Toy characters. Photo credit: Warner Records

Warner Records and Bose have officially entered into a partnership to release a “first of its kind” collection of non-fungible tokens (NFT), and in the midst of a massive fall in space (as well as the wider crypto sector), the NFTs will be free to emboss.

Bose, Warner Records UK and The Stickmen Project recently unveiled the 5,000-token NFT series, called Stickmen Toys, which includes both audio and visual components. On this front, the project’s website elaborates that each of the Bose Stickmen Toy NFT characters “comes with its own 30-second track, as well as specially designed, hand-painted features, unique from the main collection of NFTs.”

In addition, these 30-second tracks have been “generated from a variety of bass lines, drums, melodies, sound effects and vocal samples originally produced by The Stickmen Project,” whose two members are no strangers to giveaways and similar marketing efforts.

The NFT coin date will be announced sometime afterwards, the organizers will also reveal, and as highlighted in the introduction, “Warner Records gives owners ownership of the visual and audio IP” from tokens.

However, just in case this non-physical ownership was not enough to excite certain fans, Warner Records said that “rare” Bose-themed Stickmen Toy NFTs could be redeemed for limited edition headphones or Bluetooth speakers.

Token holders will also have access to exclusive merchandise and “The Playground”, or “a community of benefits such as live events, Stickmen Toys streetwear, physical collectibles and future Warner Records NFT projects,” according to the teams involved.

In a statement to the NFT collection, Warner Records VP for the audience and strategy Seb Simone emphasized the perceived potential of NFTs to connect artists and fans in the digital age.

“NFTs presents a powerful expansion of the artist-fan relationship, giving people the opportunity to invest in an artist’s future success and giving them value along the way,” said 10-year-old Warner Records veteran Simone. “We are proud to be the first major brand to provide collectors with authentic and meaningful ownership of the underlying audiovisual copyright, free of charge for collectors. We are even more excited to work with Bose to add additional value to the project. “

Despite the originally mentioned NFT decline – sales are reportedly down 92 percent from year to year to this point in 2022 – a number of fans express support for and interest in the Bose-Stickmen Toys binding on social media.

Needless to say, the digital goods will be available for the ultra-affordable cost for free, giving owners benefits including seemingly desirable products from the real world. Based on the point, many successful NFT initiatives – from The Chainsmokers giving away some of their royalties via tokens to Coachella’s lifetime pass auction – would probably have achieved similar results if they had started outside the non-fungible token sphere.

Nevertheless, all kinds of music-focused NFT startups (Our Happy Company, Fuel, anotherblock, FanTiger, Highlight, Afterparty and the renewed LimeWire among them) have completed multimillion-dollar raises this year, and Spotify seems to be taking steps to expand its presence in the segment. Meanwhile, NFT diehards including Snoop Dogg still believe that non-fungible tokens are the future of the music industry.