Warner Music Group partners with OpenSea to provide select artists with dedicated NFT release pages

Quick take:

• OpenSea launches a new ‘drops’ product with personalized storytelling on custom landing pages.
• WMG artists will get early access to this new product to build their fan communities.
• The first compilation is currently in development with Warner Records UK in collaboration with Web3 label Probably Nothing.

Global music and entertainment company, Warner Music Group (WMG), today announced a partnership with leading NFT marketplace, OpenSea, to provide select WMG artists with a platform to build and grow their fan community.

In this partnership, WMG artists will be given early access to OpenSea’s new “drops” product, a dedicated custom NFT landing page with personalized storytelling to host limited edition NFT projects, as well as OpenSea’s safety and security features.

The custom landing page also gives WMG artists access to dedicated support and best practices from the OpenSea team that will help WMG artists build new Web3 communities, and introduce existing fan communities to new forms of connection and creativity powered by NFTs.

“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans and express themselves across borders and languages,” said Shiva Rajaraman, OpenSea’s vice president of product. “As a massive music fan myself, I’m thrilled to be working with a partner who understands the importance of this technology and wants to use it for good – to empower artists to directly own their fan connections. We are excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”

The first compilation is currently in development with Warner Records UK in collaboration with Web3 label Probably Nothing.

WMG has entered into a few NFT deals as part of its strategy to build its presence in the Web3 space. Last May, the company signed a partnership agreement with Warner Music Group (WMG) to develop avatars and NFTs for WMG’s artists.

In January, the music company partnered with OneOf to create artist and music NFTs. The following month, WMG teamed up with leading blockchain game developer Splinterlands to onboard artists into games to make money.

“Fundamental to music’s DNA is community – it’s artists and fans coming together to celebrate the music they love. Our partnership with OpenSea helps facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access and ownership,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development.

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