Superman Web3 Movie Experience landing page
Warner Bros. Selling $30 or $100 Superman NFT Movie Packs – Varies
Warner Bros. Pictures
Not a bird or a plane – no, it’s a new limited-time NFT-based movie marketing stunt from Warner Bros. Home Entertainment.
As physical record sales have declined, Warner Bros. to establish a new home entertainment business model based on non-fungible tokens (NFTs), which confirm ownership and authenticity of digital content. Customers can buy, sell and trade the NFTs in Warner Bros. its online marketplace, powered by content blockchain technology provider Eluvio.
The latest NFT-based bundles are built around 1978’s “Superman: The Movie,” starring Christopher Reeve and directed by Richard Donner. The Superman Web3 Movie Experience is a multimedia NFT that includes the film in 4K Ultra HD format, plus extras such as image galleries and artist renderings by notable DC artists. The studio hopes to create excitement among NFT enthusiasts and DC enthusiasts, to make money through initial sales, as well as foster an engaged community of fans with the potential for long-term upside.
The Superman Web3 Movie Experience will be available for general purchase beginning Friday, June 9. June (with early access on June 8 for previous buyers of Warner Bros. NFTs) on web3.wb.com for a limited time – an artificial shortage designed to boost sales of the packs, which will cost $30 for the Standard Edition and $100 for the Premium Edition. Customers can purchase them with a credit card or cryptocurrency when they create an Eluvio NFT media wallet that acts as a “digital vault” and allows consumers to stream and view their content.
The Superman release is the second installment in the “WB Movieverse” following last year’s first-of-its-kind “Lord of the Rings: The Fellowship of the Ring” (Extended Edition) NFT movie package.
Details on the Superman Web3 Movie Experience’s two editions:
- Standard edition ($30, on sale for one week from 8 a.m. ET June 9 to 7:59 a.m. ET June 16): Includes an interactive location-based navigation menu, Superman: The Movie Theatrical Version, previously released special features, and a stills and behind-the-scenes photo gallery the scenes.
- Premium Edition ($100, on sale for 24 hours from 8 a.m. ET June 9 to 7:59 a.m. ET June 10): Includes three different variants that can be purchased separately – Truth, Justice and Hope – each featuring an illustration of Christopher Reeves’ Superman from one of three DC artists: Ivan Reiss, Ben Oliver or Bill Sienkiewicz. Each variant includes an interactive and explorable location-based navigation menu and three versions of the feature film: Superman: The Movie Theatrical Version; Superman: The Movie Expanded Director’s Cut; and Superman: The Movie Extended TV Edition. The package also includes previously released special features, image galleries with costume and detail images from Warner Bros. Archive and photos behind the scenes.
Early access to all issues of the Superman Web3 Movie Experience will be available on June 8 for DC Bat Cowl NFT holders at 8 a.m. ET; to DC3 holders at 11 a.m. ET; and to The Lord of the Rings Web3 Movie Experience holders at 2 p.m. ET.
Purchasers of the Superman Web3 Movie Experience will also receive a free coupon code for a DC3 Super Power Pack: Series Superman from the DC NFT Marketplace (nft.dcuniverse.com), which offers three randomly selected Superman comics with rarities ranging from “Common” to “Legendary .” The packs are timed, open editions, limited to one per account. WB says it will launch new themed packs every few weeks.
“For fans of this beloved and iconic film, ‘Superman: The Movie’ is being released as an exclusive Web3 movie and immersive digital collectible for the first time,” Michelle Munson, CEO and co-founder of Eluvio, said in a statement.
Customers who purchase one of the Superman NFT movie packs can watch, collect and/or sell them on the Movieverse marketplace, which is based on the Eluvio Content Blockchain. The companies say what is notable is that the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself.
According to Eluvio, the blockchain architecture is more efficient than traditional streaming and content distribution systems because it significantly reduces network storage and usage requirements. The Eluvio Content Blockchain also uses what the company calls an environmentally friendly “proof-of-authority” consensus, which avoids the high energy consumption used in computational “proof-of-work” blockchains.
Watch the Superman Web3 Movie Experience trailer:
