Warner Bros. Discovery and HBO announce plans for ‘Game of Thrones’ NFTs • TechCrunch
“Game of Thrones” NFTs are coming this winter. Warner Bros. Discovery (WBD) and HBO have teamed up with NFT platform Nifty’s to launch digital collectible non-fungible tokens based on the hit series. An official launch date has yet to be confirmed, but fans can expect “Game of Thrones” NFTs in late 2022.
The NFT experience, “Game of Thrones: Build Your Realm”, will allow fans to build a kingdom by collecting customizable avatars inspired by characters from the series, as well as various packs of various collectibles such as “equipable” items to “power up” their avatars such as weapons, companions and equipment, Nifty’s wrote in his blog. “Throughout the program, various themed packages will also be available,” WBD noted in its announcement.
Other NFTs will include special moments from the series, “Game of Thrones” characters and locations. The experience will also have “thematic activities [and] on-site engagement” for fans to enjoy, WBD said.
The company did not disclose pricing details.
Image credit: Nifty’s
“Our goal, as always, with fans is to create new ways for them to interact with the stories and characters they love,” Josh Hackbarth, head of NFT Commercial Development for Warner Bros Discovery, said in a statement. “We are excited to expand the ‘Game of Thrones’ fandom and franchise with this unique digital collectible program that will engage fans on a deeper level, allowing them to immerse themselves in the world of Westeros and enhance the overall fan experience.”
WBD is likely looking to generate additional revenue with the launch of “Game of Thrones” NFTs, arguably one of HBO’s most popular franchises. The company needs cash after experiencing a net loss of $3.4 million last quarter. In addition, WBD has a debt load of around USD 53 billion. The company will report its Q3 results tomorrow, November 3.
“Every so often a film or TV series comes along that pushes the boundaries of its genre so far that it forever changes the creative landscape, becoming part of our collective cultural identity. ‘Game of Thrones’ is that series for this generation,” added Jeff Marsilio, CEO and co-founder of Nifty’s. “Nifty’s is thrilled to be working with Warner Bros. Discovery Global Consumer Products to continue to push the boundaries of creativity and imagination through a new type of digital collectible that will allow fans of the franchise to connect in ways they never have before.”
In addition, 3D content company Daz 3D will collaborate with the companies on the design, development and production of the NFT experience.
This is not the first time the media company has partnered with the Nifty’s, as it launched “Looney Tunes” NFTs in June. Separately, WBD also collaborated with Funko on various NFT drops. And last month, Warner Bros. a collaboration with the blockchain company Eluvio to release the “Lord of the Rings” web3 movie experience, with NFT versions of the movie.
