Want a Super Bowl ring? Dapper Labs and LA Rams offer NFT version starting at $9

Dapper Labs, creator of NFT platform NBA Topshot, announced a new NFT collection on Tuesday as part of a season-long partnership with the defending Super Bowl champions, the Los Angeles Rams.

The new line of NFTs will feature recreations of the championship rings the Rams earned in February after defeating the Cincinnati Bengals in Super Bowl LVI. The rings will be available Thursday in a tiered sale with the cheapest “starter ring” starting at $9 and the most expensive ring, the “hall of fame ring” selling for $699.

While 5,000 induction rings will be available for sale on Thursday, only 50 hall of fame rings will be available, the company said in a press release.

Aside from owning the digital NFT, holding one of the Rams’ Super Bowl rings will also give collectors access to personalized experiences and a community of collectors, Dapper Labs senior vice president of marketing Dave Feldman said. Fortune.

“We really want to bring fans to LA for games to give them in-suite experiences on the field, in tailgates just for our fan base, and other things we have up our sleeve that we think are really going to cultivate the community and build a kind of FOMO experience,” he said.

Courtesy of Dapper Labs

Dapper Labs will sell Rams-themed digital collectibles through the NFL All Day marketplace for football-themed NFTs. The marketplace has been open in a closed beta since last September, but has already garnered significant interest, Feldman said.

Dapper Labs was founded in 2018, but jumped into the spotlight last year when the popularity of its NBA Top Shot collection skyrocketed after attention for NFTs increased following digital artist Beeple’s landmark $69 million sale of an NFT artwork in March 2021. In May, NBA Top Shot surpassed $1 billion in sales, and the company is looking to replicate that success with its NFL All Day platform.

Since NFL All Day launched, Feldman said 186,000 collectors have purchased nearly 500,000 packs of NFTs worth nearly $40 million. He hopes the collaboration with Rams will bring more attention to the platform, which he said will soon open to the public. Feldman declined to say when exactly the platform would launch publicly.

Dapper Labs’ partnership with Rams comes as prices for NFTs are falling across the board. Global NFT sales reached $647.23 million in July, down roughly 87% from the $4.78 billion in sales recorded in January, and 26% since June, according to Be.[In]Crypto research.

Despite declining NFT sales, Feldman, who is also the general manager of NFL All Day, said he is not worried about a prolonged crypto winter. Feldman said that Dapper Labs is expanding its reach beyond cryptonatives, focusing more on the fans who may not even know what the blockchain or an NFT is.

“They’re just wonderful collectibles that people want regardless of whether they’re connected to the blockchain or not,” he said.