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Financial giant Visa has set out to activate soccer fans for the upcoming Qatar 2022 World Cup with a non-fungible token (NFT) initiative. FIFA’s payments partner has teamed up with the governing body’s crypto sponsor to celebrate the planet’s most popular sport, art and technology.
Visa, the official payment technology partner of football’s governing body, FIFA, has announced the launch of a series of unique digital collectibles representing iconic goals from five legendary footballers. Visa Masters of Movement NFT is now available on Crypto.com, which is FIFA’s official crypto trading platform sponsor.
The auction comes ahead of the 2022 World Cup, which will be held between November 20 and December 18 this year. The experience will come to life later this month at an interactive pitch at the FIFA Fan Festival in Doha, where fans will also be offered the opportunity to create digital art inspired by their signature moves and insert it into their own NFT, a press release detailed. .
Commenting on the initiative, Senior Vice President and Head of Sponsorships at Visa Andrea Fairchild stated:
As FIFA World Cup 2022 approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup so special – wildly passionate fans, legendary athletes and, for a few short weeks, the ability to bring the world together in a unique connected way.
The project covers five artworks, inspired by goals scored by Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez and issued as NFTs. Fans will be able to bid on the Visa Masters of Movement NFT on Crypto.com through November 8th.
“The FIFA World Cup is one of the most anticipated sporting events in the world, and we are incredibly excited to provide fans with a new way to engage with this epic event,” added Steven Kalifowitz, Chief Marketing Officer of Crypto.com. He pointed out that the tokens created and collected by fans will live forever on the blockchain.
The highest bidders for each NFT will receive the token in the Crypto.com wallet, as well as signed memorabilia from the featured legendary player. Visa also said that all proceeds from the auction will be donated to Street Child United, a UK-based charity dedicated to tackling the stigma faced by street children around the world.
What do you think of the Masters of Movement NFT initiative for the 2022 FIFA World Cup? Let us know in the comments section below.
Image credit: Shutterstock, Pixabay, Wiki Commons
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