SAN FRANCISCO–(BUSINESS WIRE)–Visa (NYSE: V), the official payment technology partner of FIFA, today unveiled Visa Masters of Movement, a first-of-its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans during FIFA World Cup Qatar 2022™. The Visa Masters of Movement auction features digital art inspired by iconic goals from five legendary soccer players that have been stamped into unique NFTs, available now on Crypto.com. Later this month, the experience will come to life on an interactive pitch at the FIFA Fan Festival™ in Doha, Qatar, allowing fans to create digital art inspired by their own signature moves. Eligible fans will have the opportunity to stamp this digital art into their own NFT in partnership with Crypto.com, the official sponsor of the FIFA World Cup Qatar 2022™ cryptocurrency trading platform.
“As the FIFA World Cup 2022™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – wildly passionate fans, legendary athletes and, for a few short weeks, the opportunity to bring the world together in a unique way, says Andrea Fairchild, senior vice president and head of sponsorship, Visa.
Bid now on Crypto.com
From today (12:00 GMT) through November 8 (21:00 GMT), soccer fans can bid on the Visa Masters of Movement NFT on Crypto.com. The auction brings together five unique artworks inspired by iconic FIFA World Cup™ and FIFA Women’s World Cup™ goals from legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez embossed into NFTs. The digital artwork was designed using an algorithm by award-winning XK Studios that transformed the iconic movements into dynamic works of art.
A unique collectible, fans with the highest bid for each NFT at the end of the auction will receive the NFT in their Crypto.com wallet along with a high-quality print file and autographed memorabilia of the legendary player featured in the NFT. Visa will donate all auction proceeds to Street Child United, a charity incorporated and operating in the UK whose mission is to tackle the widespread stigma faced by street children globally.
“The FIFA World Cup™ is one of the most anticipated sporting events in the world and we are incredibly excited to provide fans with a new way to engage with this epic event,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “We are thrilled to partner with Visa to bring the Visa Masters of Movement to life and offer fans the opportunity to create and collect the most unique FIFA World Cup Qatar 2022™ collectibles that will live forever on the blockchain.”
Fans become artists at the FIFA Fan Festival™
At the heart of the FIFA Fan Festival™ in Doha (19 November – 18 December), Visa invites thousands of fans to create their own legendary moves in the standalone Visa Masters of Movement room. Fans will enter a digital LED pitch equipped with tracking technology to capture and transform their iconic movements into digital art. Beyond taking a shot at a goal or showing off their skills while playing with others to create their personal dynamic artwork, fans will choose the color scheme based on their favorite national colors. Digital art will be emailed as a souvenir, and eligible fans can also choose to receive the digital art embossed as a one-of-a-kind NFT.
Through the immersive Visa Masters of Movement experience, fans can learn about new ways Visa enables the movement of money around the world, including new technologies like crypto and other digital solutions that give more people access to the global economy.
Visa has been FIFA’s Official Payment Services Partner since 2007. As a global supporter of both men’s and women’s football worldwide, Visa aims to provide experiences that bring people closer to the action, whether they are among the 1 million people expected in Qatar or the 5 billion viewers expected worldwide1 for this year’s tournament. Anticipating the next move in payments, Visa offers the latest in payment innovations at official FIFA venues and seeks ways to advance its commitment to uplifting lives through the power of sport through programs such as Financial Football, a video game that combines entertainment and education in one action-packed virtual soccer tournament.
For more information, visit Visa Masters of Movement and look for more FIFA World Cup Qatar 2022™ news and activities on Visa.com.
About Visa
Visa (NYSE: V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities in more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payment network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere lift everyone everywhere and see access as fundamental to the future of money movement. Learn more at Visa.com.
About Crypto.com
Founded in 2016, Crypto.com serves more than 50 million customers and is the world’s fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators and entrepreneurs to develop a fairer and more just digital ecosystem. Learn more at Crypto.com.
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1 FIFA, May 2022
