Virtual Human NFT project Ailey targets the fashion industry with innovative marketing

Recently, the fashion industry has shown interest in leveraging NFT, a digital cryptographic resource as an additional consumer incentive. Trying to create new business models through the union of fashion and technology, Project Ailey seems to be the perfect marketing tool to be positioned as one of the new models just mentioned. Also, the speed at which luxury brands such as Louis Vuitton Moët Hennessy create their own gaming platform and provide NFT rewards to users is surprisingly fast. Other luxury brands such as Gucci, Burberry and Jimmy Choo are also making inroads into the NFT market, leveraging the platform’s exclusivity and ability to increase the fundraising value of digital assets. This move reflects the growing demand among consumers for original content that is in line with rapidly evolving trends.

As the industry increasingly demands NFTs with higher levels of scarcity and utility, Project Ailey, an AI-based virtual human NFT born in a virtual space-based, is drawing attention as the next-generation trend to address this need. Based on the analysis of big data regarding physical categories of 300 global celebrities, including actors and singers collected by the development team, this virtual human will be created that contributes to the characteristics of various markets such as sports, luxury and beauty.

The key competitiveness of Project Ailey in the fashion industry is that it removes the “human error” factor that has been increasingly controversial as any unscrupulous actions by their models directly affects the brands they promote. However, the great advantage of the virtual human is that it can alleviate some of this conflict if not all of it in the end. The customization factor (race, physical attributes, etc.) of these virtual beings also makes it significantly convenient for brands to cater to different markets and seasons.

Project Ailey goes beyond simple NFT issuance as it plans to launch Aileyverse, a platform that allows users to leverage NFTs. Project Ailey NFT holders can enable new customer experiences such as virtual human fashion competitions, collections, collaborations with brands and virtual customization solutions through Aileyverse.

According to a Project Ailey official, “Today, pursuing a lifestyle that either favors the virtual world or expresses one’s unique personality has become a culture of its own. To quickly provide an opportunity for individuals to showcase their personalities through Project Ailey NFT, we plan to mint NFTs soon.”

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Company name: Project Ailey
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Country: Great Britain
Website: www.myailey.com