Video game giants look to make blockchain games mainstream by DailyCoin

In a recent interview, Ryo Matsubara, Representative Director at Oasys opened up about blockchain games and the technology’s stride towards traditional video games.

While sharing his thoughts, Matsubara noted that industry leaders such as Bandai Namco, Square Enix, and SEGA, among others, were eyeing the blockchain market.

Blockchain is the “new model” of gaming

Speaking at Tokyo Games Show 2022, Matsubara shared that industry giants such as Bandai Namco and SEGA were looking at the blockchain space. The companies are reportedly not interested in simply jumping on the bandwagon, but in actively working to promote the industry with a long-term vision.

“We have a shared vision of blockchain at the executive level. They don’t [want to] change that policy. They really understand the future use of blockchain. They don’t think about, you know, just the revenue, they want to create the next future [of gaming]”, Matsubara explained. When asked if these companies were looking to integrate blockchain into games, Matsubara confirmed that they were coming up with new games.

The reason for this, according to Matsubara, is that blockchain represents a completely new model for gaming, and needed time to “mature” before developers could merge it with the existing gaming industry.

He added, “Once the model is fixed, it becomes sustainable and successful, so strong [popular] IPs will be added.”

GameStop (NYSE:), Ubisoft and Epic are already involved in Blockchain Games

Recently, Blanko’s Block Party became the first blockchain-based game to make its way to the Epic Games Store, while Gala Games’ GRIT is set to debut at a later date. Moreover, Epic Games has consistently expressed its optimism about blockchain gaming.

Earlier this year, GameStop finally launched its NFT marketplace and independent wallet, while Square Enix and Ubisoft have been investing in NFTs for some time. Ubisoft even partnered with The Sandbox for a special Rabbids event.

Matsubara claims that SEGA, Bandai Namco and other giants later want to go into space and experiment with blockchain.

On the other side

• As Matsubara pointed out, there is still a lot of fear and animosity towards NFTs and P2E models among the general gaming community.
• He also noted that as it stands, blockchain games place too much emphasis on the price of tokens, rather than the quality of the games themselves. This causes the audience to focus more on “speculation” than gameplay. Matsubara believed that consensus will eventually reverse, and blockchain games will be hyped, not tokens.

Why you should care

Blockchain is expected to revolutionize traditional gaming, and the transformation has already begun. Industry giants such as Ubisoft, GameStop, SEGA, Square Enix and others have already taken the leap of faith, and it’s only a matter of time before more companies tinker with blockchain and make it mainstream.

You might also like:

Crypto Gaming Field Intensifies: GTA and Sims Creators Go Blockchain, But Xbox Boss Remains Skeptical

Continue reading at DailyCoin