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Vera Bradley Launches Metaverse And Debut NFT Collection
Vera Bradley, the brand for lifestyle and fashion accessories, enters the Metaverse and creates various NFT collections. The Genesis NFT collection is live and celebrating 40 years of fabulous fashion. Officially, the ‘Heritage Pass’, the NFT debut collection, functions as a Mint Pass. Oddly enough, each of the 440 NFT tokens comes with a physical, limited edition “Jilly Bag” in one of the four legacy printings. You can now buy your Vera Bradley NFT for $82 (0.045 ETH).
About Vera Bradley
Founded in 1982 by close friends Barbara Bradley Baekgaard and Patricia R. Miller, Vera Bradley is a household name in the designer fashion industry. With a strong focus on women’s bags, luggage, fashion accessories and much more, the brand also has a global following.
People associate the Vera Bradley name with colorful, innovative designs and patterns, along with high quality. Now it enters the web3 world with the introduction of The World of Vera Bradley.
“Together, we are Vera Bradley, and we look forward to bringing our colorful world to life in Web3, where we can pioneer new opportunities for women today, tomorrow and for years to come.”it says on the website.
Vera Bradley NFT Heritage Pass
Vera Bradley is known for its Jilly bag and the iconic patterns that adorn them. With the Heritage Pass, buyers will receive one of four exclusive exclusive patterns. Furthermore, each of the 440 NFTs can be redeemed for a physical version of their wallet.
Additionally, early adopters will have access to purchase the second NFT, launching in October, before anyone else!
Second NFT collection
The second NFT by Vera Bradley is called the 1982 collection and contains 1982 generated backgrounds from 40 archived prints. This collection commemorates the year Vera Bradley was founded and costs $19.82. The NFTs are available from October 1-2 for pre-sale (Heritage Pass holders). However, it will go on public sale on October 3.
Combining original prints (including rare pink signature prints in honor of National Breast Cancer Awareness Month), and generative technology, this is a genuinely unique NFT.
Vera Bradley NFTs will support cancer charity!
Significantly, 100% of primary net proceeds from the Heritage Pass and other NFT collections will support The Vera Bradley Foundation for Breast Cancer.
Jennifer Bova, VP of Marketing, Vera Bradley, stated, “With the launch of World of Vera Bradley and our first NFT collections, we will create an authentic and connected community of digital assets through innovation, vision and a consumer-first approach. This is another experience to strengthen the Vera Bradley sisterhood, using Web3 and fundraising for the Vera Bradley Foundation for Breast Cancer.”
Fashion is a growing market in the NFT area. More and more companies are now realizing the full potential behind the technology. In the future, this could become a valuable market for the fashion industry. of Finally, to find out more, check out the Vera Bradley website.
