Vechain to Make Prestigious Tennis Tournament Trophies “Phygital”, Showcase Blockchain + NFT Technology to Global Audience

SAN MARINO, San Marino, 3 May 2023 /PRNewswire/ — Vechain, a leading public blockchain foundation, recently announced its official partnership with the Internazionali BNL d’Italia, a prestigious tennis event hosting the top-ranked players between 8 to 21 May^St. The scope of the partnership includes facilitating the first tennis finals trophy NFT integration.

The winners of the tournament, global champions of the sport, will take home physical trophies imbued with the power of VechainThor via embedded NFC chip with an assigned NFT – a concept otherwise known as a “phygital”. “Phygital” is a portmanteau of the words “physical” and “digital”, and offers game-changing opportunities for brands, consumers and businesses by enriching physical objects with new digital capabilities, including authentication and anti-fraud.

For companies, it can greatly enrich the customer journey, create new insight into the life cycle of the products and facilitate new forms of engagement. For consumers, phygitals offer new ways to connect with brands and communities while gaining true digital ownership of an item, protected by the properties of NFT + blockchain. For high-value items, phygitals preserve value by guaranteeing authenticity and provenance, solving fraud problems in secondary resale markets.

Vechain, World of V and EXPlus demonstrate Blockchain to the masses

During the event, vechain, World of V and EXPlus will host a booth in the tournament’s commercial area to showcase the power of blockchain across a variety of sports-related phygital objects. Visitors to the stand will have the opportunity to phygitalize their own objects, allowing them to discover blockchain for themselves and explore the technologies involved up close.

In-person participants of the Internazionali BNL d’Italia will also enjoy a blockchain-powered experience through sustainably produced wristbands with QR codes to the landing page of ‘VeAces’ – an NFT collection developed by World of V that also functions as a lottery ticket. After the event, 150 winners will be randomly selected to receive a phygital sports cap, with tickets to the 2023 ATP Finals in turn, Italyalso available.

The story continues

Online participants can also take part in the VeAces event and win phygital prizes by claiming their VeAce NFT from the custom landing page that opens when the tournament begins on May 8.

Click here to view the collection’s landing page

About vechain

Vechain, headquartered in San Marino, Europeis the curator of VechainThor, a world-leading smart contract platform leading the real-world adoption of blockchain technology.

By leveraging the possibilities of “trustless” data (information without intermediaries), smart contracts and IoT technologies, VechainThor has enabled solutions across a wide range of fields. Vechain is now turning its attention to the biggest challenge of all – building digital ecosystems to drive sustainability and digital transformation on a global scale.

Visit https://www.vechain.org to learn more.

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SOURCE vechain