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Vayner3 partners with Crown Royal to bring Web3 experience to Super Bowl LVII
This season, iconic NFL whiskey sponsor Crown Royal returned to the NFT scene with a brand new Web3 experience in partnership with Vayner3, one of the top Web3 companies. Titled the “Crown Royal Chain of Gratitude,” the project was launched alongside the brand’s first ’60s Super Bowl ad featuring Dave Grohl. Basically, the new blockchain game involves NFT mining and exciting prizes while creating a new community!
Why did Crown Royal get a Super Bowl themed experience?
Super Bowl LVII was undoubtedly one to remember, including for the NFT market! One of the best examples comes from Crown Royal, the official whiskey sponsor of the National Football League (NFL).
This year, their Canadian-themed ad was almost also celebrated with a new NFT project “Crown Royal Chain of Gratitude.” This is actually the second blockchain experience for the iconic brand. Their debut campaign titled “That Deserves a Crown” was equally successful.
For this drop, Crown Royal teamed up with Web3 consultancy Vayner3 to create an NFT-powered experience.
How does Crown Royal’s NFT game work?
In short, collectors can create an NFT called “Token of Gratitude” via the official platform. Each coiner will receive a unique link they can send to a friend to develop a “chain of gratitude”. If you want to participate, you can either create an NFT to start your own chain or get a link from a friend.
All in all, the core objective of Crown Royal’s NFT game is for each player to grow a chain as large as possible. Users with the largest Chains of Gratitude can win a personalized Crown Royal robe. Plus, one lucky collector could receive a pair of custom Crown Royal sneakers!
“We’re proud to wrap up a great second season as the Official Whiskey Partner of the NFL, extending the spirit of generosity and truly championing those who make game days great in stadiums across the country and in our daily lives,” said Nicky Heckles, Vice President of Crown Royal.
What is Vayner3?
Founded during the NFT boom of 2021, Vayner3 (formerly known as VaynerNFT) is a Web3 consulting company founded by Gary Vaynerchuck. The firm aims to offer guidance to DAOs, NFT projects and other companies looking to join the Web3 world.
