Unlock Protocol announces NFT Airdrop via email feature
The new feature will allow NFTs to be sent via email, even without one crypto wallet
NEW YORK, 16 February 2023 /PRNewswire/ — Unlock protocolthe NFT-based protocol that enables creators and brands to form direct relationships with their online communities has created the possibility for NFTs to be sent directly via email, without a crypto wallet. This means ticketing, loyalty programs and more can run on-chain without having to walk users through clunky crypto boarding processes. These NFTs can be used to engage and connect communities beyond the ticket or membership program and unlock engagement beyond a one-of-a-kind experience.
“The biggest difficulty for brands looking to leverage NFTs is the user experience of integrating crypto wallets and be comfortable in that environment,” said Julien Genestoux, CEO and founder of Unlock Protocol. “By taking NFTs directly to the public via email, a whole new world of adoption is possible. What we’ve built with this integration has the ability to transform a brand experience into a world of community building.”
Historically, a major drawback for brands thinking about incorporating blockchain-based solutions into their membership experiences has been the friction introduced to their target audiences. Unlock’s innovation brings together existing forms of connectivity such as email and the powerful new tools of Web3 to ease this transition and provide more comfortable user experiences.
NFTs are a powerful technology for enabling next-generation member experiences. Having membership live on blockchains, a type of shared public infrastructure, opens up a new design space for brands to easily collaborate. Consider retail chains that play the favorite music of everyone who shops in each of their stores based on the listening history associated with their music streaming membership. Similarly, membership points from shopping with one brand can be activated for use with partner brands.
“NFTs are on the way to serving as backend infrastructure that users don’t even know they’re dealing with. This has been the most applicable use case for this technology from the beginning, and this latest update takes us one step closer to that . the reality,” Genestoux said. “The days of expensive monkey shots are hopefully behind us, so it’s time to focus on using this technology as digital infrastructure.”
The reality is that forcing people to jump through hoops and set up blockchain wallets just to get them into this new paradigm is cumbersome and unnecessary. Unlock makes it easy to use existing touchpoints like email to avoid this mess, so Web3 technologies stay in the background even as they enable exciting new experiences for everyone.
About Unlock
Unlock is building the web’s new business model by enabling new ways for creators to monetize their content through a decentralized access control system. Unlock’s solution is an open source, Ethereum-based protocol that streamlines membership benefits for online communities by giving creators control over subscriptions and access to their content, without any intermediaries. The Unlock Protocol can be applied to publishing (paywalls), newsletters, software licenses or even the physical world, for example with transport systems. The web revolutionized all these areas – Unlock will make them financially viable.
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Mike West
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SOURCE Unlock Protocol
