Unleash Token-Gated Playlists on Spotify with NFTs
Spotify has recently announced its embrace of Web3 by introducing NFT gated and tokenized playlists. This exciting development allows music and blockchain enthusiasts to actively participate in the playlist curation process and have a say in the decision-making process. Currently, Moonbird’s NFT playlist on the Spotify app is available exclusively to Android users who can unlock it by connecting to their wallet with a one-time key.
The pilot version of tokenized playlists is currently being tested in five countries, leading to a notable 1.5% increase in the floor prices of Moonbird’s NFTs following this news. In addition, the playlist titled “Sound of a Digital Renaissance”, expertly curated by SongBirds and Danny Lee, is actively seeking suggestions from the cryptocurrency community on Twitter. Surveys indicate that over half of respondents are eager to see Electronic and LoFi House jams added to the playlist.
Embrace the sounds of the digital renaissance
To access the “Sound of a Digital Renaissance” playlist on Spotify, users must tap the private link sent to their email address and connect their wallet to Spotify. Once the wallet is connected, the Web3 plugin will find your Moonbirds NFT and provide a one-time key to unlock the playlist.
SongBirds & Danny Lee have curated this playlist and are now accepting suggestions from the crypto community on Twitter. According to a Twitter survey conducted by SongBirds, more than half of NFT holders express a desire to listen to Electronic / LoFi House jams on the playlist.
Opinions among blockchain and music enthusiasts are divided regarding the new collaboration between Moonbirds NFT and Spotify. Many individuals on Crypto Twitter believe that the utility of Moonbirds will not significantly increase the value of the NFT collection, perceiving it primarily as a tool for Spotify to assess the capabilities of blockchain technology.
Different views among crypto fans
The collaboration between Moonbirds NFT and Spotify has sparked a number of reactions within both the cryptocurrency and music communities. While a segment of individuals anticipates the potential value that can be brought to Moonbirds through this partnership, there is an opposing viewpoint that perceives Spotify’s involvement as a pure experiment to evaluate blockchain technology without offering any significant benefits to Moonbird token holders.
This distinction highlights the different perspectives and debates surrounding this collaboration, as stakeholders weigh the potential outcomes and implications for both Moonbirds and the broader use of blockchain in the music industry.
Spotify’s NFT History
In 2022, Spotify began exploring NFTs by introducing a feature that allowed artists to promote digital art. However, due to fluctuations in the crypto market and changing economic conditions, Spotify’s ambitions in the Web3 space were gradually reduced.
Flash forward to 2023, Spotify decided to test NFT street playlists by partnering with Bored Apes’ metaverse band, Kingship. They released a playlist exclusively available to NFT holders that connected to crypto wallets. Like Moonbirds, this pilot project had limitations based on geographic location and was initially only available to Android users due to restrictions imposed by Apple Inc.
After that, other communities like Flur and Overlord have also embraced the streaming platform to create NFT gated playlists. Building on this success, Moonbirds’ Sound of a Digital Renaissance playlist emerged, opening new opportunities for collectors, artists and music enthusiasts to engage with digital assets.
Final thoughts
Spotify’s use of Web3 through NFT gated playlists allows music and blockchain enthusiasts to actively participate in curation. Moonbird’s NFT playlist, exclusively available for Android users, has generated increased interest, and the “Sound of a Digital Renaissance” playlist is open for suggestions. This collaboration shows the potential for blockchain to transform the music industry.
Ken Emmanuel is a blockchain content writer, a Web3 enthusiast and a social media management strategist, he enjoys writing educational content to help people become more knowledgeable and inspired. The growth of any organization he works with is always his priority. He is a geographer by profession and loves to read.
