LOS ANGELES–(BUSINESS WIRE)–UNest, the leading family investment app that makes it easy for parents to build a brighter future for their children, today announced the launch of UNest Crypto, which will be the industry’s first all-in-one financial solution for parents and children to offer digital assets . In addition to the company’s existing range of managed portfolios, parents can now add crypto to their child’s UNest account.
The company recently surveyed its members to gauge their sentiments on digital currencies, and 60% of respondents said they believe in crypto’s long-term potential. In addition, more than half indicated that they want to incorporate crypto into their child’s portfolio alongside traditional assets such as ETFs.
“We know from talking to our community that Millennials and younger generations are positive about crypto,” said UNest Founder and CEO, Ksenia Yudina. “The current system does not offer an easy entry for parents who want to buy digital currencies for their children. We’re changing that by offering a simple on-ramp integrated into our current platform, creating new ways for families to kick-start their children’s financial journeys.”
UNest Crypto is a streamlined way for the crypto-curious community to access the burgeoning asset class within UNest’s existing offerings, marking the first all-inclusive family finance ecosystem. Through the app, parents can easily manage their current advisor-managed portfolios, invest in green funds, invite friends and family to contribute to their child’s account, earn rewards, and now have the option to add crypto to the mix.
The innovative feature allows members to seamlessly choose from a curated selection of 10 popular cryptocurrencies such as Bitcoin, Ethereum and Solana, and they can get started with as little as $5 per month. The new offering is focused on helping families save and invest responsibly, emphasizing educational resources within the app to empower parents and guardians to make smart financial decisions.
UNest has already helped over 500,000 parents and children build a lasting financial legacy for their families. With the addition of UNest Crypto, parents now have the ability to incorporate digital assets as part of a holistic financial plan.
About UNest
UNest is a purpose-driven fintech company that gives parents the opportunity to invest and save for their children’s future. Since its launch in February 2020, UNest has helped thousands of families give their children a financial head start and a road map. Opening a UNest investment account for kids requires no paperwork and takes just five minutes to set up through the award-winning app. UNest’s management team includes senior team members from MoneyLion, Marqeta, Truebill and Capital Group. The North Hollywood company is backed by leading investors including Anthos, The Artemis Fund, Franklin Templeton, AltaIR Capital, Launchpad Capital, OneWay Ventures, Unlock Venture Partners, Northwestern Mutual Future Ventures, Bitfury and NBA All-Star Baron Davis. UNest Securities LLC is a FINRA registered broker-dealer. To learn more visit www.unest.co.
All offers related to cryptocurrency are made by UNest Crypto, LLC. This is not an offer to buy or sell securities or to invest in any particular strategy. This offer is not affiliated with UNest Advisors, LLC or UNest Securities, LLC. UNest Crypto accounts are not UTMAs/UGMAs. They are individual brokerage accounts in your name and are treated as such for tax, reporting and legal purposes.
