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Varus, a retailer with over 100 supermarket stores across Ukraine, has partnered with the world’s leading digital asset exchange, Binance, to launch cryptocurrency payments. Customers will now be able to order groceries online and cover the bill through a Binance Pay wallet.
Binance, the largest cryptocurrency exchange by daily trading volume, and Ukraine’s supermarket chain Varus have announced a partnership that will allow Ukrainian shoppers to buy food and other goods online with digital coins.
Using the Binance and Varus apps, customers will be able to enjoy instant crypto payments and fast delivery in nine Ukrainian cities: the capital Kyiv, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshhorod and Pavlograd.
To take advantage of the payment option, crypto owners need to download and install the Binance app on their Android or iOS devices. Then they can go to the Varus website, select the products they want to buy and send the digital money from the Binance Pay wallet.
In a report on the announcement of the new payment method, crypto news outlet Forklog noted that earlier this year, the Binance Pay service was integrated by the Ukrainian chain of stores for household appliances and electronics, Foxtrot.
Whitepay introduced crypto payments for products offered by major Ukrainian tech stores in August. Customers of retailers such as Tehnoezh and Stylus can now use the service provided by the payment platform established by Whitebit, a European crypto exchange with Ukrainian roots.
Over the past few years, Ukraine has become a regional leader in cryptocurrency adoption and has made efforts to regulate the industry, with the popularity of bitcoin and the like growing even more amid an ongoing military conflict with Russia.
Both the government in Kyiv and volunteer groups have been actively raising funds through crypto-donations to fund defense and humanitarian initiatives. The crypto community has responded to calls for help. In June, Binance issued a special crypto card for Ukrainian refugees.
You can support Ukrainian families, children, refugees and displaced persons by donating BTC, ETH and BNB to Binance Charity’s Ukraine Emergency Relief Fund.
Do you think more Ukrainian retailers will introduce cryptocurrency payments for their customers in the coming months? Share your expectations in the comments section below.
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