UK fintech Autorek rebrands as it plans global expansion

Glasgow-headquartered AutoRek is today launching its refreshed brand as part of its ambitious global expansion plans.

Since its foundation in 1994, AutoRek has served the finance sector, providing automated data reconciliation and high-volume financial controls for some of the UK’s largest firms. It processes 2.4 billion transactions and currently commands a market share of 35 per cent of the UK banking sector.

The rebrand comes as AutoRek has accelerated its global growth plans over the past year to meet rapidly growing demand for its financial control and regulatory reporting solutions. The company has tripled in size since 2020.

With regulators pushing through increasingly complex guidelines, demand for their solutions will rise in the months and years ahead.

The new brand has been developed to reflect AutoRek’s ongoing innovation and its growing global presence while maintaining its heritage and history. This repositioning of AutoRek’s brand will enable it to expand its global presence and continue to move further into new growth sectors, such as the payments industry, where it has recently begun operations.

While AutoRek has reached a position as a leading partner to over 100 of the UK’s largest firms, this next step will see it embrace wider global opportunities.

AutoRek’s founder and CEO, Gordon McHarg, comments: “The UK’s fintech scene is booming, but to maintain momentum as businesses move through the early stages of operations, they need to listen to changing market and consumer needs. At a time when technology is evolving at a faster pace than ever before, anticipating where the market will go next is the only way to stay ahead. And this rebrand represents AutoRek’s commitment to and belief in the need for continuous innovation.”

With technological innovations accelerating with developments in AI set to change how businesses operate more in the next five years than they have in the last twenty-five years, businesses must leverage an approach that embraces automation to stay ahead.

McHarg adds: “During periods of economic headwinds, the need to optimize operations increases dramatically. The commercial pressure that businesses are under – as the front end is unable to offer the same rate of growth – requires them to optimize the efficiency of the back end. There will always be periods of ups and downs, as AutoRek has experienced firsthand over the past twenty years, and it is not always possible to predict where the next challenge will come from. But to sustain ambitious growth, brands must be prepared to be flexible and ready to adapt to changing market needs.”