UK-based Reall Invests in Syntellect – Global Affordable Housing Fintech Startup in a Pre Series A Round

Syntellect, a Mumbai-based global affordable housing fintech startup, receives strategic investment in Pre Series A Round from UK-based Realll – an influential organization in affordable housing. The funds will be used to further build and promote Syntellect’s flagship product RightProfile^TM for affordable housing solutions in India, Africa and South America.

Right profile^TM is an innovative customer profiling and loan underwriting tool, empowering lenders worldwide by providing credit-worthy insights into the informal, low-income unbanked customer segment, thereby opening the floodgates for financial inclusion. From profiling people from the top 20 trade segments to recommending the right loan amount, RightProfile^TM provides decision intelligence to lenders through data collection and evaluation based on their income, geographic location, family structure and loan feasibility strength.

Right profile^TM leverages AI, ML, statistics, specialized programming and advanced analytics to uncover actionable insights and provide decision intelligence to lenders based on multiple parameters and tailored to the top 20 trades globally. Since its inception in 2017, RightProfile has^TM has generated customer profiles for over 14,000 customers.

Syntellect’s right profile^TM the tool is an important piece of the puzzle to open up access to affordable financing for sustainable homes. Reall is excited to partner with Syntellect and work closely with them to transform the housing market for millions of low-income and unemployed families across India and beyond.Says Laura Howlett, Head of Operations, Asia, Reall.

In a comment about the collaboration with Reall, Syntellect’s founder and CEO Sumedha Salunkhe Naik says“We built Right profile^TM to change the economic imbalance selective lending has caused in the world. Every bank or financial institution offers home loans to the banking segment. No one has ever digitized underserved informal low-income unbanked customer segment that causes discrimination in the credit access system.” She goes on to add, “With the investment received from Reall, we intend to expand our platform, take our capabilities to lenders and promoters across India, Africa and South America. We will knock unbanked around the world and make affordable housing a reality while helps lenders expand their customer base without having to take unnecessary risks.”

Syntellect is recognized for its expertise by the World Bank and IFC in affordable housing solutions.

Reall has over 30 years of experience in affordable housing and urban development. With an investment portfolio of £43 million, Reall has reached over 730,000 low-income people with improved housing. Reall is (a) an impact investor that invests in developers and projects to prove the commercial viability of affordable housing; (b) an incubator of investable housing businesses and projects (pipeline generation); and (c) a market builder, who draws on evidence to manage blockages, influence and assembly by others.