UK-based fintech Lanistar has gone live with Google Pay operability for its virtual payment card in Brazil
London, United Kingdom–(Newsfile Corp. – March 07, 2023) – Lanistar is the new fintech that many are talking about. With advanced and exciting features entering the mix like Google Pay, this card payment provider is moving in the right direction to become a highly successful fintech. It has many pending features that are currently under development and has big plans to reinvent the space and give its customers access to full financial freedom.
Virtual payment card in Brazil
● This is the first time the Lanistar service has been approved for use through Google’s proprietary secure payment platform.
● Not only will this technology allow the fintech services to become more and more accessible to users by ensuring that there will be no restrictions when it comes to making transactions, but it will also give the app itself more appeal.
● Lanistar has expanded rapidly in Brazil, having gone public in the country in mid-2022. The Lanistar mobile app allows customers to manage and control all their financial products from one place, with a virtual card to allow purchases online or reach via Google Pay .
Why Google Pay
Google Pay is a popular mobile payment service that is available on various mobile devices. It allows all types of purchases, in person or online, and has made everyday payments much easier. With the Lanistar mobile app, customers now have the ability to add their virtual cards to the Google Pay digital wallet.
This allows customers to use the virtual card through Google Pay in any store that accepts contactless payments. This eliminates additional hassles that customers have and makes day-to-day transactions even easier. It expands the possibilities of how we use and allows users to adapt to the modernized world. With the younger generations being highly tech-savvy, Lanistar capitalizes on their needs and adapts to be more convenient for customers by modernizing the app and promoting an efficient alternative to cardless payments.
What else
Lanistar has partnered with “One Tree Planted” – a US-based charity that plants trees across the globe, covering Lanistar’s original target markets of Brazil, LATAM and the UK/EU.
This point goes well with the fact that Lanistar promotes the use of a virtual card instead of a physical plastic card. This is done in an attempt to minimize fintech’s environmental impact, while at the same time providing practical payment solutions for users.
About Lanistar
Lanistar was originally founded back in 2019 by Gurhan Kiziloz, a Hungarian entrepreneur who wanted to break the conditions embedded in traditional forms of banking. Kiziloz and the people behind Lanistar have created a mobile app that aims to provide customers with a unique experience that makes it easy to stay on top of things and stay very safe. With unique security features to keep customers safe from financial fraud and infused with modernized technology, Lanistar is a fintech that works hard for its customers to ensure positive experiences all around.
The Lanistar app also allows customers to use PIX and Boleto, two very popular payment services used across Latin America. With 90% of people in Brazil using PIX daily, Lanistar takes advantage of features loved by millions around the world and makes the app as versatile as possible.
Lanistar has reached an already impressive and growing number of approx. 20,000 customers worldwide, improving the lives of thousands of people.
Lanistar CEO Jeremy Baber is one of the many voices behind the project and is enthusiastic about the way people spend their money and that it is changing drastically. “This is where Fintechs are at the forefront of the institutional support that shows flexibility and innovation to deliver what the customer wants.”
The online world is attracting a younger generation, and Baber highlights how “Covid and environmental factors have highlighted the importance and flexibility of online or ‘tap and go’ shopping. This is particularly prevalent (but not limited to) GenZ and Millennials. Everything is smartphone-driven, and this is why Lanistar has taken the bold step to reduce reliance on physical plastic and focus on the virtual card”.
In just a handful of years, Lanistar has continued to grow into a successful fintech that simplifies many lives. The accessibility and aesthetics of the Lanistar app allow customers to be comfortable when managing their finances and gradually move away from traditional forms of banking, as many others are developing online payment services today.
Contacts
Company name: Lanistar
Contact name: Jeremy Baber
Written by Rae Bradford
Email: [email protected]
Phone: +44 20 8068 4665
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