UEM Sunrise enters the NFT space to improve the home ownership experience
As one of Malaysia’s most renowned and recognized property developers, UEM Sunrise Bhd needs little introduction. Having set the standard for high-quality and sought-after projects, the company has continuously evolved to elevate the homeowner experience at the development.
UEM Sunrise’s latest attempt reinforces that reputation. It recently made a foray into the NFT (non-fungible token) space by launching a limited NFT collection exclusively for its home buyers. This makes the company one of the first property developers in the country to utilize NFTs, Web3 and blockchain technology.
The NFT collection launched by the developer provides great value and benefit to home buyers as it is pre-loaded with subsidies and offers. An industry leader, UEM Sunrise is now the first to venture into the exciting world of NFTs, providing its customers with unparalleled value in their home ownership journey.
Happy Goals by UEM Sunrise
UEM Sunrise is the first property developer to introduce and give away limited edition NFTs. The Happy Goals by UEM Sunrise campaign allows home buyers to collect these NFTs which come with several useful and exciting rewards.
The year-end campaign was launched on 8 November and will continue until 31 December 2022. As a brand that strives to inspire joy and happiness, it is synonymous with Happy Goals by UEM Sunrise, which celebrates the passion for football in Malaysia. The promotion coincides with the 2022 FIFA World Cup, which will be held from November 20 to December 18 in Qatar.
With the world’s biggest football tournament currently taking place, the Happy Goals by UEM Sunrise campaign is timely as it contributes to the support and passion for football in the country. The NFT collection not only capitalizes on the fanfare surrounding the sporting event, but also features UEM Sunrise’s very own Happy Tiger. This combination serves as a fitting first step into the developer’s metaverse journey, which forms the foundation of the virtual community.
Roaring into the future
The Happy Goals by UEM Sunrise campaign features an NFT collection inspired by the company’s Happy Tiger. Since 2022 is the Year of the Tiger in the lunar calendar, UEM Sunrise’s Happy Tiger is regularly featured in the developer’s promotions, such as the Happy Duo Duo CNY promotion earlier this year and the Ini Baru Raya promotion.
For UEM Sunrise, Happy Tiger was created to give meaning to the Year of the Tiger, as well as raise awareness of Malaysia’s symbol of bravery and strength – the Malaysian Tiger. As the species is endangered, Happy Tiger wants to create awareness of the need to protect and preserve our national symbol.
As 2022 draws to a close, UEM Sunrise is ending the year with a bang – with the UEM Sunrise Happy Tiger Football Moments Collection. Fittingly, Happy Tiger is at the forefront of the NFT collection, dressed in cute football kits that recreate iconic football moments from the beautiful game that football fans around the world love and remember.
These limited edition NFTs feature the Happy Tiger celebrating moments of magical skill, last-minute goals, impossible goalkeeping saves and iconic images of joy and celebration. The unique one-of-a-kind illustrations see Happy Tiger wearing the football kits of past champions such as mercurial Brazil, artful Argentina, skilful Spain, determined England and flamboyant France. It also has the tiger loved in the colors of challengers such as Portugal.
Increased value for home buyers
The UEM Sunrise Happy Tiger Football Moments Collection includes six NFT designs, each with a different theme – UEM Sunrise Happy Skills, UEM Sunrise Happy Winners, UEM Sunrise Happy Celebrations, UEM Sunrise Happy Football, UEM Sunrise Happy GOAT and UEM Sunrise Happy Control.
The limited edition NFTs are available to customers registered with UEM Sunrise. Best of all, the NFTs come preloaded with special rewards, which homebuyers can redeem in full when they purchase one of the featured developments from UEM Sunrise. The participating properties include KAIA Heights, Allevia Mont’Kiara and Forest Heights.
Successful home buyers not only get to keep a coveted and unique NFT, but also the opportunity to redeem utilities worth up to RM100,000 and subsidies, which the developer will bear. Those who have registered can also take part in UEM Sunrise’s IG competition which will take place every Saturday from now until 16 December 2022 and win prizes worth up to RM5,000.
You are invited to join UEM Sunrise’s digital community on Discord and Telegram which will launch in 2023. Follow their social media channels (FB and IG) to be updated about this.
The digital community aims to provide the latest updates on special promotions, upcoming launches and fun games and event activations.
Here they can get the latest updates on UEM Sunrise’s special promotions and upcoming launches.
With the Happy Goals by UEM Sunrise campaign, the property developer is taking the home ownership experience to new heights. By offering exclusive rewards and unique collectable NFTs, it has demonstrated its reputation as a trusted partner for consumers searching for their dream homes.
To find out more about UEM Sunrise’s Happy Goals campaign and to register your interest, visit the official website here. Terms and conditions apply.
