Ubisoft Cools Down on NFTs and Blockchain
- Guillemot appears to be scaling back some of the company’s enthusiasm for NFTs
- Ubisoft announced its first foray into NFTs in December
- They test the ground with some games
Yves Guillemot, the president of French gaming goliath Ubisoft, appears to have cooled the way of speaking behind the organization’s nonfungible token (NFT) gaming project Quartz, noting in a new meeting that it was simply in research mode regarding Web3 technology combinations.
It’s a moderately unique move from other Ubisoft executives in the past, recalling CFO Frédérick Duguet expressing in October that blockchain reconciliations will allow clients to own and acquire content, and the firm must be one of the vital participants here.
Ubisoft is primarily looking to find out how NFTs can be used in games
During a Saturday interview with gamesindustry.biz, Guillemot appears to be walking back some of those comments, stressing that at this stage Ubisoft is fundamentally hoping to figure out how NFTs can be used in games and regardless of whether they want help players.
Ubisoft announced its first introduction to NFTs in December in the wake of releasing a beta form of Ubisoft Quartz, which pointed towards offering players playable NFTs that could be used in games such as Tom Clancy’s Phantom Recon Breakpoint.
The move met with objections from some individuals from the NFT-averse gamer community, with some accusing the firm of “draining” every conceivable penny from its well-known gaming businesses by bringing NFTs in with the general mish-mash.
Nicolas Pouard, VP at Ubisoft’s Essential Developments Lab, guarded the organization’s NFT work in January, expressing that he reckoned gamers don’t understand what a computerized optional market can give them.
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The CEO was questioned about the environmental impacts of blockchain
With regard to Ubisoft’s NFT rollout, Guillemot says the firm ultimately didn’t communicate the organization’s way of handling the venture effectively enough.
They were probably bad at saying they were investigating, he said, adding that they should have said they were dealing with it, and when they have something that gives you a genuine advantage, they will bring it to you.
The Ubisoft boss was additionally questioned regarding the ecological effects of blockchain technology, which is often mentioned by players who mostly confuse energy-intensive proof-of-work (PoW) chains as the business standard for all tasks.
Guillemot noted that while he is exceptionally cautious about the natural effects of the area, he hopes these issues will be figured out in the long run.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while graduating. A keen observer of detail, he shares his passion for writing alongside being a developer. His backend knowledge of blockchain helps him bring a unique perspective to his writing
