UBank launches upstream NFT campaign at the “Good For Country” charity concert.
The first traditional bank to launch an NFT campaign on Upstream completed its second NFT campaign, which included digital collectibles redeemable for physical goods.
NEW YORK, NY / ACCESSWIRE / March 9, 2023 / UBank, the community-oriented relationship bank launched its second digital collectible NFT campaign on Upstream, the next-generation trading app for NFTs and digital securities powered by Horizon Fintex (Horizon) and MERJ Exchange Limited (MERJ). UBank’s free “Good For Country 2023” NFT made available on March 4, 2023, served as digital proof of attendance, giving concertgoers the unique opportunity to display their claimed NFT at UBank’s merch booth for a free shirt.
This promotion follows UBank’s invite-only NFT release on Upstream, which was offered to their most loyal customers and launched late last year, making history as the first traditional bank to provide NFT rewards to members. “Our Good For Country concert series is centered around giving back to the community by raising money for the East Texas Food Bank,” says UBank CEO Shana De Paoli. “We were excited to expand our Web3 strategy while incorporating a unique way to engage with our concertgoers through digital collectibles.”
Through the Upstream partnership, UBank continues to expand its community-building mission into the Web3 space.
“The launch of our NFT with Upstream marks the start of an exciting new frontier for UBank and our community,” says UBank CEO Shana De Paoli. “At UBank, we are committed to finding innovative ways to engage with our community, so incorporating blockchain technology into our offerings opens up a world of possibilities for unique customer experiences.”
“We are delighted to have facilitated UBank’s second ever NFT release, leveraging our position as a regulated MERJ Exchange market and our commitment to providing a secure on-ramp for financial institutions and prominent brands looking to enter Web3 and NFT area,” Upstream Co. – Reasons Mark Elenowitz says. “At Upstream, we prioritize ease of use and experiential NFTs, and look forward to supporting UBank’s continued community building strategies.”
Upstream, a MERJ Exchange marketplace, is the first national securities exchange to offer both digital securities and NFT trading. The real-time trading app has in-app blockchain wallet creation; well-known payment platforms such as PayPal; and no gas fees charged to users. Unique to competitors, Upstream offers NFT longevity with its compliance-first approach, FDIC-insured US dollar accounts and biometric-protected transactions.
About UBank: UBank is a community-oriented relationship bank that builds the future of relationship banking. We believe that people bank with people, not a bank. That is why we are focused on creating an innovative banking experience that values, knows and empowers its customers to live their ambitions and create their dreams today. Since our founding in 1961, we have built a strong product set, successfully navigated the ever-changing regulatory environment and established a strong team of people who share our vision. We are here to make it happen for you, for your family and for your business. It’s that simple.
Member FDIC. Like mortgage lender.
About Upstream: Upstream, a MERJ Exchange Market (https://merj.exchange), is a fully regulated global exchange for digital securities and NFTs. Powered by Horizon’s proprietary blockchain-powered matching engine technology, the platform enables users to trade NFTs and invest in securities for IPOs, crowdfunded companies, US and international stocks and celebrity ventures using the Upstream app. For more information, please visit https://upstream.exchange/. Upstream is currently accepting dual listing applications at https://upstream.exchange/getlisted.
Press contact:
Vanessa Malone
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Disclaimers
This press release shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.
*If you are a US or Canadian-based citizen or permanent resident who has invested in a company listed on Upstream, you may transfer your shares to Upstream and sell them on Upstream’s trading app for liquidation purposes only. You are not allowed to buy shares in other companies listed on Upstream at this time. Anyone can buy and sell NFTs on Upstream.
Upstream is a MERJ Exchange market. MERJ Exchange is a licensed stock exchange, an affiliate of the World Federation of Exchanges, and a full member of ANNA. MERJ supports global issuers of traditional and digital securities throughout the entire asset lifecycle from issuance to trading, clearing, settlement and registration. It operates a fair and transparent marketplace in line with international best practice and principles for the operation of the financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without the help or assistance of Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the Website or App, you agree to be bound by the Terms of Use and Privacy Policy. Company and securities listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. No guarantee can be given that the valuation of any particular company’s securities is accurate or consistent with market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to, disclosure, registration and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.
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SOURCE: Horizon Fintex
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