Twitter is partnering with NFT marketplaces to enable NFT Tweet tiles for collectors
Quick take:
- Twitter has teamed up with leading NFT marketplaces to enable tweet tokens for collectors.
- The company is expanding its pilot project to web3 after testing it with the New York Times, Wall Street Journal and The Guardian.
- The social media company wants to bring CTA-enabled NFTs and collectible tweet tiles to the masses.
Twitter is expanding its web3 strategy with a test product that will enable users to share call-to-action (CTA)-enabled NFTs and collectibles on the platform. The company will use a feature called tweet tiles, which it has been testing with leading news publishers in a pilot project.
Tweet tiles are Twitter posts with larger images, variable fonts and prominent CTAs, integrated to increase clicks.
The company launched the pilot product in August, allowing leading news and media platforms New York Times, Wall Street Journal and The Guardian to test the feature.
But now the social media company now wants to bring the feature to the world of non-fungible tokens (NFT) in partnership with OpenSea, Rarible, Magic Eden, Dapper Labs and GuardianLink’s Jump.trade marketplaces.
An NFT is a digital representation of a JPEG, music track, collectible, video clip or artwork stored on the blockchain. NFTs have been gaining popularity since the beginning of last year amid an influx of celebrities and mainstream fashion brands.
The industry has also attracted significant support from venture capital investors, led by the likes of A16z Crypto, SoftBank Vision 2 Fund, Polygon Studios, Binance Labs, OpenSea Ventures and more.
The partnership will enable Twitter to roll out the feature to NFT collectors, allowing them to share CTA-enabled collectibles on the platform. The tweets will also contain NFT metadata including the name of the NFT/collection and the creator.
The pilot allows the featured partners to display colorful NFTs on Twitter for the first time. If successful, Twitter plans to roll out the feature to the wider NFT community.
The announcement comes just months after the social media company introduced NFT profile pictures, which allow collectors to use NFT JPEGs as avatars. Users verify ownership of their NFTs by linking to their online wallets.
Tweet tiles will enable developers and collectors to extend the NFT experience by creating mobile-centric posts with enhanced visual displays.
Meta Platforms recently launched a similar feature to 100 countries that allows users to share their NFTs and collectibles on Instagram and Facebook. The company teamed up with NFT wallet providers Coinbase and Dapper Labs’ Flow.
“The ability to embed NFTs, complete with relevant information and a direct market link, will drive sales and support the discovery of new and trending collections,” the company wrote in a press release Thursday.
The Tweet tile feature is already enabled on the web and iOS for the five NFT marketplaces featured.
Keep yourself updated:
