Twisted Tea Hard Iced Tea launches NFT with real benefits
BOSTON, Mass. – Twisted Tea Hard Iced Tea, the nation’s #1 hard iced tea brand1, is partnering with Sesame3, a web3 platform for brands, to launch its first-ever NFT. And unlike most tokenized NFTs, Twisted Teas NFT Drop provides real value to users and can be held, sold, and bought using traditional payment methods without a crypto wallet – making it one of the most accessible tokenized NFTs that has come on the market.
To celebrate the launch, Twisted Tea is giving away its first ever NFT to a super fan who will have their image on the back of up to 100 million Twisted Tea tins* to be rolled out across the country. Starting July 25, Twisted Tea fans can visit TwistedTea.com/NFT to submit their photo and tell the brand why they deserve to be on a back label for a chance to win Twisted Tea NFT. One winner will be chosen on 3 August
“Celebrating our fans is part of everything we do, so our first ever NFT had to reward them with something big,” said Erica Taylor, Brand Director of Twisted Tea. “For 15 years and counting, we’ve featured more than 750 fan photos on the back of every Twisted Tea bottle and can showing how our fans keep it twisted. And while we may not know much about NFTs, we know our fans are sure to go wild for a chance to get their face on millions of Twisted Tea labels. In collaboration with the NFT experts at Sesame3, we are excited to celebrate our community in a brand new place.”
Since 2007, Twisted Tea has proudly featured supporters on its bottles and cans, allowing the brand to showcase its passionate community of drinkers. On average, the brand receives more than 1,000 photo submissions each month, and only a select few make it onto the pack. Twisted Tea’s NFT Drop will provide another opportunity to score that coveted spot, with added benefits as well.
In addition to landing a picture of up to 100 million Twisted Tea cans, using Sesame3’s web3 platform, the NFT winner can auction the NFT to the highest bidder, giving the new NFT owner the opportunity to have their picture as well on a select number of Twisted Tea labels.* Leveraging Sesame3’s expertise in the NFT space, this partnership will allow Twisted Tea to reward and engage with fans in the NFT market and beyond.
“We are excited to partner with Twisted Tea to be one of the pioneers in this new age of NFTs,” said Abhishek Gutgutia, CEO of Sesame3. “Through our partnership, we’re introducing the next generation of NFTs with value and experiences that give fans new ways to interact with Twisted Tea, with accessibility and community at the fore.”
Twisted Tea, in addition to having the best community out there, is also known for having the best tasting hard iced tea out there. Packed with deliciously refreshing taste, Twisted Tea tastes like real ice cream
tea because it is made with real brewed tea. Easy to drink without carbonation, Twisted Tea offers the perfect kick of 5% alcohol to spice up your day.
About Twisted Tea Hard Iced Tea
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy-drinking hard tea available in a range of flavors including fan favourites, Original and Half & Half.
About Sesame3
Sesame3 is a Web3 platform that allows fans to connect, engage and build a community with their favorite brands. Sesame3’s vision is to connect brands and superfans through an easy-to-use nft-enabled experience and social platform that requires no knowledge of cryptocurrencies or cryptowallets.
*Twisted Tea total number of boxes for placement of back labels subject to change
1Source: IRI MULO + conv; L52WE 26/06/2022
