Twisted Tea Hard Iced Tea launches first time NFT with real benefits

To celebrate the launch, Twisted Tea is giving away its first ever NFT to a super fan who will have their image on the back label of up to 100 million Twisted Tea cans* to be rolled out across the country. Beginning July 25, Twisted Tea fans can visit TwistedTea.com/NFT to submit their photo and tell the brand why they deserve to be on a back label for a chance to win Twisted Tea NFT. One winner will be chosen at August 3.

“Celebrating our fans is part of everything we do, so our first ever NFT had to reward them with something big,” said Erica Taylor, Brand Director of Twisted Tea. “For 15 years, we’ve featured more than 750 fan photos on the back of every Twisted Tea bottle and can showing how our fans keep it twisted. And while we may not know much about NFTs, we do know that our fans are sure to go wild for a chance to get their face on millions of Twisted Tea labels. In partnership with the NFT experts at Sesame3, we’re excited to celebrate our community in a brand new place.”

Since 2007, Twisted Tea has proudly featured supporters on its bottles and cans, allowing the brand to showcase its passionate community of drinkers. On average, the brand receives more than 1,000 photo submissions each month, and only a select few make it onto the pack. Twisted Tea’s NFT Drop will provide another opportunity to score that coveted spot, with added benefits as well.

In addition to landing a shot of up to 100 million Twisted Tea cans, using Sesame3’s web3 platform, the NFT winner can auction the NFT to the highest bidder, giving the new NFT owner the opportunity to also have their image on a select number of Twisted Tea back labels.* Leveraging Sesame3’s expertise in the NFT space, this partnership will allow Twisted Tea to reward and engage with fans in the NFT market and beyond.

“We are excited to partner with Twisted Tea to be one of the pioneers in this new age of NFTs,” said Abhishek Gutgutia, CEO of Sesame3. “Through our partnership, we’re introducing the next generation of NFTs with value and experiences that give fans new ways to interact with Twisted Tea, with accessibility and community at the fore.”

Twisted Tea, in addition to having the best community out there, is also known for having the best tasting hard iced tea out there. Packed with deliciously refreshing flavor, Twisted Tea tastes like real iced tea because it’s made with real brewed tea. Easy to drink without carbonation, Twisted Tea offers the perfect kick of 5% alcohol to spice up your day.

For full contest rules and more information on how to enter to win Twisted Tea’s first ever NFT, visit TwistedTea.com/NFT and follow @TwistedTea on TwitterInstagram and Facebook for more.

About Twisted Tea Hard Iced Tea:
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy-drinking hard tea available in a range of flavors including fan favourites, Original and Half & Half. For more information, visit www.twistedtea.com.

About Sesame3:
Sesame3 is a Web3 platform that allows fans to connect, engage and build a community with their favorite brands. Sesame3’s vision is to connect brands and superfans through an easy-to-use nft-enabled experience and social platform that requires no knowledge of cryptocurrencies or cryptowallets. For more information, visit about.sesame3.com.

*Twisted Tea total number of boxes for placement of back labels subject to change

¹Source: IRI MULO + Conv; L52WE 26/06/2022

Consult:
Bridgette Potratz
[email protected]

SOURCE Twisted Tea