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The Department of Culture and Tourism — Abu Dhabi (DCT Abu Dhabi) has unveiled its latest campaign: Experience Abu Dhabi. Find your pace. Sharing the variety of experiences that inspire, excite and restore, the campaign welcomes the world to come and enjoy memorable moments that matter – in their own way and at their own pace.
Experience Abu Dhabi showcases the seamless connections between a wealth of cultural heritage, along with exciting experiences. Yas Island welcomes the world with year-round theme parks and waterfront attractions, with events and entertainment for families and all ages. Just 15 minutes away, Saadiyat Island is filled with vibrant culture, home to Louvre Abu Dhabi’s timeless inspiration and unforgettable architecture.
Located in the heart of the island, the Saadiyat Cultural District hosts community events and exhibitions at Manarat Al-Saadiyat, together with Berklee Abu Dhabi, the pre-eminent institute for contemporary music and performing arts. The district is also the future home of the Natural History Museum Abu Dhabi, the Guggenheim Abu Dhabi, the Zayed National Museum and the immersive art of teamLab Phenomena Abu Dhabi. Nearby are pristine beaches and coastal roads lined with cafes and eateries at Mamsha Al-Saadiyat, to enjoy a stunning sunset.
Just over an hour from these remarkable island experiences, Experience Abu Dhabi invites visitors to ignite their curiosity by visiting the UNESCO World Heritage Sites of Al-Ain, experiencing adventure and tranquility among the desert dunes, and embracing Abu Dhabi’s fascinating past of iconic museums and ancient forts.
Enriching experiences throughout the year
The campaign welcomes the world to enjoy Abu Dhabi’s enriching experiences at their own pace, with:
Cultural inspiration: Past, present and future
Explore the nation’s living memorial and teller of Abu Dhabi’s history, Qasr Al-Hosn, an 18th-century stone building in the heart of the city. It is also home to the House of Artisans, which celebrates Emirati heritage and enduring craft traditions. During the same day, discover inspiration at the Louvre Abu Dhabi, through stunning architecture, art collections and artefacts.
Back to nature moments that restore body and soul
From stargazing and glamping in Jebel Hafit Desert Park to walking the shady oasis paths of the Garden City of Al-Ain, visitors can also enjoy the sun-kissed beaches of Saadiyat Island, go on animal safaris at Sir Bani Yas Island and escape to quiet desert serenity in the Empty Quarter.
Excitement for everyone, all year round
Abu Dhabi’s sandy landscape offers endless opportunities for dune buggies and sand surfing, while the thrills of the world’s largest indoor theme park, Warner Bros. World Abu Dhabi on Yas Island, will create memories that will last a lifetime. Minutes away and accessible on foot, discover the world famous Yas Marina F1 Circuit and indoor adventures at CLYMB and Ferrari World Abu Dhabi.
A calendar of events that everyone can enjoy
Abu Dhabi is a global hub for events, with an action-packed calendar that has something for everyone to enjoy. Abu Dhabi recently hosted the first-ever NBA games in the region, as well as sold-out UFC and WBA boxing title fights, and also enchanted families and younger visitors with the Middle East debut of the internationally acclaimed Broadway show, Disney’s The Lion King musical. , as well as captivating Disney on Ice.
Looking ahead, music lovers have so much to get excited about, with performances by Andrea Bocelli, Post Malone, Imagine Dragons, Blackpink, Sting and John Legend, with Kendrick Lamar and Swedish House Mafia headlining concerts at the Formula 1 Etihad Airways Abu Dhabi Grand Prix — the end of the F1 season.
With so many experiences to inspire, excite and restore, there is something for everyone in Abu Dhabi and so much waiting to be discovered, at your own pace.
Start planning your trip now at: visitabudhabi.ae
