ToYou announces partnership with M2P Fintech

By Leandra Monteiro

ToYou, the Kingdom of Saudi Arabia’s largest mobility-as-a-service provider on a one-click platform has partnered with M2P Fintech, Asia’s largest API infrastructure company.

The partnership, which was established through the signing of a memorandum of understanding during the Seamless KSA event, aims to offer end-to-end payment solutions to customers and businesses in the Kingdom of Saudi Arabia. ToYou’s platform will be powered by the infrastructure and technology layer of M2P Fintech, enabling smooth payments for users and providing a seamless payment experience for the app’s products and services.

ToYou is a SuperApp that brings together several services and adds a new dimension to logistics in Saudi Arabia. Through a single app, ToYou allows consumers to find, buy and have everything delivered, from groceries and restaurant deliveries to passenger transportation and courier services. ToYou’s rapid expansion reflects Saudi Arabia’s growing appetite for digital services, including new payment methods.

In a country where 98% of the population has internet access, digital payments in the Kingdom of Saudi Arabia are on the rise, with digital transactions expected to reach $42.3 billion this year and $78.4 billion by 2027. When it comes to e -trade, the figures are equally convincing. The Saudi domestic online market is expected to double to $2 billion by 2025.

Talking about the partnership Vaanathi Mohanakrishnan, Business Head of M2P Fintech, MENA said, “We are seeing a renewed focus on how businesses leverage technology to enable differentiated customer experiences that make the process of shopping on such platforms much more convenient. In line with the Kingdom’s Vision 2030 of increased inclusion and digital payment infrastructure leading to a cashless society, M2P is very pleased to partner with ToYou to expand digital payment options for ToYou’s customers.”

In this regard, Meadow. Ziyad bin Ali Al-Ajlan, CCO, ToYou, said, “Driven by our determination to provide the best logistics services in the Kingdom to deliver orders, the ‘ToYou’ app was able to expand and reach more than 56 cities in record time.” The next step is to expand regionally across several countries. While logistics services are a critical factor for economic growth and competitiveness, we in turn are committed to the quality and global standards of the services, which is worthy of Saudi Vision 2030 and its trend to advance in this field and become a global logistics platform. The “ToYou” app is considered one of the leading applications in the delivery of orders for restaurants, pharmacies, gift shops, clothing stores and various other services because it is an integrated logistics platform that created a link between the user, the stores and the representative. We are delighted to partner with M2P Fintech bringing their knowledge, technical prowess and experience in seamless digital payments from around the world to the Kingdom of Saudi Arabia for the benefit of its people.”